Julie Kendrick: books by Julie Kendrick, profile of Julie Kendrick

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Julie Kendrick

	Brands & Brand Management
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1 book found

Balanced Brand : How to Balance the Stakeholder Forces That Can Make Or Break Your Business

By Foley, John

Amazon's customers rating

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation

Ranking at Amazon 982082

Jossey-Bass

February 2006 - Hardcover

Brands & Brand Management

Our price: $27.95 (list: $27.95)
Used from: $0.01
Information updated on 12/28/2008

1 book found