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The best business books of 2007 @ Miami Herald
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The 800-CEO-READ Business Book Awards 2007
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Fast Company: The Best Business Books of 2007
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Strategy+Business Best Business Books 2007
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Business Week Best Business Books of the Year
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Save The Planet—Disappear
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The Reliable Killer
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Fill 'Er Up—But With What?
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The Maestro Speaks His Mind
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Name That Demographic
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Why Snap Decisions Work
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Space: The Private Frontier
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The Science Of "Aha!"
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Bill Schley
Brands & Brand Management
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1 book found
Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
By
Schley
, Bill
Amazon's customers rating
Too many companies think that splashy advertising and cool packaging is the same thing as branding. Marketers talk about brand charisma or brand warfare, spend millions on entertaining ads starring...
Ranking at Amazon
0
Portfolio
December -
Hardcover
Brands & Brand Management
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Information updated on 10/12/2008
1 book found
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