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News and reviews about business books, authors and publishers
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Keith Goffin

Keith  Goffin's profile Profile not yet available


1 book found
 
Identifying Hidden Needs: Creating Breakthrough Products
Buy Identifying Hidden Needs: Creating Breakthrough Products from Amazon  By Goffin, Keith Amazon's customers rating

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers'...

Ranking at Amazon 2965864
 Palgrave Macmillan
 October 2010 - Hardcover
 Market Research
Our price: $67.32 (list: $74.99)
Used from: $23.15
Information updated on 03/16/2020
Buy Identifying Hidden Needs: Creating Breakthrough Products from Amazon

1 book found
 
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