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Recommended business and management reading, from top sources
- The Business Owner's Bookshelf
- Excellent reading from a terrible year
- Strategy+Business Best Business Books 2008
- BusinessWeek Best-Seller List - Hardcover, November 26. 2008
- The best business books of 2007 @ Miami Herald


News and reviews about business books, authors and publishers
- Charles Jacobs Goes Inside the Entrepreneur's Brain
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- Brand Aid: Technology’s the Great Equalizer
- How News Corp. Nabbed MySpace
- The I-Word
- The Influence of the Net Generation
- New Business in the Network of Everything


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Denise Lee Yohn

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1 book found
 
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Buy What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest from Amazon  By Lee Yohn, Denise Amazon's customers rating

Discover proven strategies for building powerful, world-class brands in this 800CEOREAD bestseller     It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic...

Ranking at Amazon 42325
 Jossey-Bass
 January 2014 - Hardcover
 Brands & Brand Management
Our price: $18.7 (list: $27.99)
Used from: $15
Information updated on 01/12/2018
Buy What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest from Amazon

1 book found
 
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