This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest,
One of the first books to address the role large corporations will play in the coming century Over the last twenty-five years, an enormous change has occurred in the landscape of business-the rise and
At the turn of the last century, the men who dared to think big changed the business landscape forever--and grew fabulously wealthy in the process. Today, as the forces of technological and social...
