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Gary Lilien
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http://java.smeal.psu.edu/peopleSearch/displayBio/display.jsp?tUserID=g5l
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Marketing
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Dr. Lilien is Distinguished Research Professor of Management Science and former Chairman of the Management Science Department. He is also co-founder and Research Director of the Institute for the Study of Business Markets, the world's leading institution focusing on fostering research in nonconsumer markets.
Dr. Lilien is the author or co-author of twelve books (including Marketing Models with Phil Kotler and Marketing Engineering with Arvind Rangaswamy) and over 90 professional articles primarily in the areas of industrial marketing, new product development, marketing models, and bargaining theory.
Dr. Lilien's research interests are in marketing decision support, marketing engineering, market segmentation, new product modeling and marketing-mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling. |
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2 books found |
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By Kotler, Philip
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Amazon's customers rating 
Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that
Ranking at Amazon 660279
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Prentice Hall
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April 1995 - Paperback
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Marketing
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Our price: n/a (list: $55)
Used from: $7.2
Information updated on 03/19/2020
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By Lilien, Gary
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Amazon's customers rating
Ranking at Amazon 12753776
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HarperCollins
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August 1983 - Hardcover
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Marketing
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Our price: n/a (list: $50.95)
Used from: $6.13
Information updated on 03/17/2020
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2 books found | | | |
