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Gary Lilien
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http://java.smeal.psu.edu/peopleSearch/displayBio/display.jsp?tUserID=g5l
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Marketing
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Dr. Lilien is Distinguished Research Professor of Management Science and former Chairman of the Management Science Department. He is also co-founder and Research Director of the Institute for the Study of Business Markets, the world's leading institution focusing on fostering research in nonconsumer markets.
Dr. Lilien is the author or co-author of twelve books (including Marketing Models with Phil Kotler and Marketing Engineering with Arvind Rangaswamy) and over 90 professional articles primarily in the areas of industrial marketing, new product development, marketing models, and bargaining theory.
Dr. Lilien's research interests are in marketing decision support, marketing engineering, market segmentation, new product modeling and marketing-mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling. |
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2 books found |
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By Kotler, Philip
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Prentice Hall
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December - Paperback
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Information updated on 09/03/2008
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By Lilien, Gary
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HarperCollins
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December - Hardcover
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Marketing
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Information updated on 08/30/2008
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2 books found | | | |
