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George S. Day

George S. Day's website (official or not) http://www-marketing.wharton.upenn.edu/people/faculty/day.html
subjects George S. Day writes about Marketing, Customer Relationship, Market Research
George S. Day's profile Geoffrey T. Boisi Professor, Professor of Marketing at Wharton School, University of Pennsylvania.

Co-Director of the Mack Center for Technological Innovation

Research Interests include Competitive strategies in global markets; new product development and management; market structure and competitive analysis; strategic planning processes and methods; organizational capabilities, marketing management


12 books found. Jump to: 1 | 2
 
Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
Buy Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company from Amazon  By Day, George S. Amazon's customers rating

From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery How good is your organisation at sensing, interpreting,...

Ranking at Amazon 1350961
 Harvard Business School Press
 May 2006 - Hardcover
 General Management
Our price: $12.99 (list: $32.95)
Used from: $1
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Wharton on Managing Emerging Technologies
Buy Wharton on Managing Emerging Technologies from Amazon  By Gunther, Robert Amazon's customers rating

Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out...

Ranking at Amazon 617104
 Wiley
 August 2004 - Paperback
 High Technology Industry
Our price: $30.97 (list: $40)
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Marketing Research, 7th Edition
Buy Marketing Research, 7th Edition from Amazon  By Aaker, David A. Amazon's customers rating

Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in...

Ranking at Amazon 7047957
 Wiley
 August 2000 - Hardcover
 Market Research
Our price: n/a (list: n/a)
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Information updated on 10/15/2017
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Wharton on Managing Emerging Technologies
Buy Wharton on Managing Emerging Technologies from Amazon  By Day, George S. Amazon's customers rating

Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out...

Ranking at Amazon 1996161
 Wiley
 March 2000 - Hardcover
 High Technology Industry
Our price: $7.5 (list: $70)
Used from: $1.55
Information updated on 10/17/2017
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Buy The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers from Amazon  By Day, George S. Amazon's customers rating

Market Driven Strategy is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their...

Ranking at Amazon 2386098
 Free Press
 November 1999 - Hardcover
 Marketing
Our price: $12.75 (list: $28)
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Market Driven Strategy: Processes for Creating Value
Buy Market Driven Strategy: Processes for Creating Value from Amazon  By Day, George S. Amazon's customers rating

Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven...

Ranking at Amazon 2925184
 Free Press
 November 1999 - Hardcover
 Marketing
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Wharton on Dynamic Competitive Strategy
Buy Wharton on Dynamic Competitive Strategy from Amazon  By Day, George S. Amazon's customers rating

WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous...

Ranking at Amazon 1558898
 John Wiley & Sons
 May 1997 - Hardcover
 Competition
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Valuing Market Strategies (Special Report, Report No 88-112
Buy Valuing Market Strategies (Special Report, Report No 88-112 from Amazon  By Fahey, Liam Amazon's customers rating

Array

Ranking at Amazon 19098461
 Marketing Science Institute
 June 1988 - Paperback
 Corporate Strategy
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Strategic Market Planning: The Pursuit of Competitive Advantage
Buy Strategic Market Planning: The Pursuit of Competitive Advantage from Amazon  By Day, George S. Amazon's customers rating

NEW

Ranking at Amazon 3973066
 West Information Pub Group
 March 1984 - Paperback
 Planning
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Consumerism: Search for the Consumer Interest
Buy Consumerism: Search for the Consumer Interest from Amazon  By Day, George S. Amazon's customers rating

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42...

Ranking at Amazon 5045165
 Free Press
 February 1982 - Paperback
 Customer Relationship
Our price: $21.49 (list: $22.5)
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Information updated on 10/20/2017
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12 books found. Jump to: 1 | 2
 
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