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George S. Day

George S. Day's website (official or not) http://www-marketing.wharton.upenn.edu/people/faculty/day.html
subjects George S. Day writes about Marketing, Customer Relationship, Market Research
George S. Day's profile Geoffrey T. Boisi Professor, Professor of Marketing at Wharton School, University of Pennsylvania.

Co-Director of the Mack Center for Technological Innovation

Research Interests include Competitive strategies in global markets; new product development and management; market structure and competitive analysis; strategic planning processes and methods; organizational capabilities, marketing management


12 books found. Jump to: 1 | 2
 
Valuing Market Strategies (Special Report, Report No 88-112
Buy Valuing Market Strategies (Special Report, Report No 88-112 from Amazon  By Fahey, Liam Amazon's customers rating

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 Marketing Science Institute
 December - Paperback
 Corporate Strategy
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Information updated on 09/26/2008
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Buy The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers from Amazon  By Day, George S. Amazon's customers rating

For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their...

Ranking at Amazon 0

 Free Press
 December - Hardcover
 Marketing
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Information updated on 10/08/2008
Buy The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers from Amazon
 
Market Driven Strategy: Processes for Creating Value
Buy Market Driven Strategy: Processes for Creating Value from Amazon  By Day, George S. Amazon's customers rating

Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market...

Ranking at Amazon 0

 Free Press
 December - Hardcover
 Marketing
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Information updated on 10/09/2008
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Consumerism
Buy Consumerism from Amazon  By Day, George S. Amazon's customers rating

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 Free Press
 December - Paperback
 Customer Relationship
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Information updated on 10/06/2008
Buy Consumerism from Amazon
 
Consumerism: Search for the Consumer Interest
Buy Consumerism: Search for the Consumer Interest from Amazon  By Day, George S. Amazon's customers rating

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42...

Ranking at Amazon 0
 Free Press
 December - Paperback
 Customer Relationship
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Information updated on 09/20/2008
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Marketing Research: Private and Public Sector Decisions
Buy Marketing Research: Private and Public Sector Decisions from Amazon  By Day, George S. Amazon's customers rating

Relevant and recent examples and citations. * In-depth coverage of e-commerce and database marketing. * Cases and problems cover a wide range of products and organizations. * Takes readers step...

Ranking at Amazon 0
 John Wiley & Sons
 December - Paperback
 Market Research
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Information updated on 10/04/2008
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Wharton on Dynamic Competitive Strategy
Buy Wharton on Dynamic Competitive Strategy from Amazon  By Day, George S. Amazon's customers rating

WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous

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 John Wiley & Sons
 December - Hardcover
 Competition
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Strategic Market Planning: The Pursuit of Competitive Advantage
Buy Strategic Market Planning: The Pursuit of Competitive Advantage from Amazon  By Day, George S. Amazon's customers rating

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 West Information Pub Group
 December - Paperback
 Planning
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Information updated on 10/11/2008
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Marketing Research, 7th Edition
Buy Marketing Research, 7th Edition from Amazon  By Aaker, David A. Amazon's customers rating

Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in...

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 Wiley
 December - Hardcover
 Market Research
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Information updated on 10/04/2008
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Wharton on Managing Emerging Technologies
Buy Wharton on Managing Emerging Technologies from Amazon  By Day, George S. Amazon's customers rating

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 Wiley
 December - Hardcover
 High Technology Industry
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Information updated on 09/29/2008
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12 books found. Jump to: 1 | 2
 
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