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James Gilmore

James Gilmore's website (official or not) http://strategichorizons.com/jimGilmore.html
subjects James Gilmore writes about Marketing, Customer Relationship
James Gilmore's profile Jim Gilmore is co-founder of Aurora, Ohio-based Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Gilmore works with management teams to grasp the nature of the emerging Experience Economy and envision their role in it – whether it be staging experiences, guiding transformations, or mass customizing any economic offering. Mr. Gilmore is a frequent speaker at professional society and trade association conferences, as well as executive education programs of individual companies. He has written numerous articles on business strategy and innovation for such publications as the Harvard Business Review, The Wall Street Journal, Strategy & Leadership, Context, and The Journal of Cost Management, among others.

Mr. Gilmore is also co-author, with Joe Pine, of The Experience Economy: Work Is Theatre & Every Business a Stage. The book demonstrates how companies – across a myriad of industries – are finding their goods and services commoditized with customers increasingly spending their money on experiences – memorable events that engage customers in an inherently personal way, like going to Walt Disney World or a theme restaurant. It also shows how businesses can create value by embracing theatre as an operating model to stage unique experiences that, ultimately, transform those who participate in them. As a follow-up, Pine and Gilmore recently edited Markets of One: Creating Customer-Unique Value through Mass Customization.

Mr. Gilmore began his career with Procter & Gamble and then spent over ten years consulting with Cleveland Consulting Associates and Computer Sciences Corporation, heading up CSC Consulting’s process innovation practice. Mr. Gilmore is a certified instructor in the lateral thinking methodologies of Dr. Edward Debono, and is a member of both the Creative Education Foundation and the Creative Thinking Association of America. He also serves on the faculty of The Institutes for Organization Management for the U.S. Chamber of Commerce, and works with both for-profit and non-profit enterprises to foster innovative thinking. Mr. Gilmore is a graduate of the Wharton School of the University of Pennsylvania.


3 books found
 
Authenticity: What Consumers Really Want
Buy Authenticity: What Consumers Really Want from Amazon  By Gilmore, James Amazon's customers rating

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated...

Ranking at Amazon 195102
 Harvard Business School Press
 September 2007 - Hardcover
 Consumer Behavior
Our price: $22.45 (list: $35)
Used from: $1.81
Information updated on 09/30/2017
Buy Authenticity: What Consumers Really Want from Amazon
 
Markets of One: Creating Customer-Unique Value through Mass Customization
Buy Markets of One: Creating Customer-Unique Value through Mass Customization from Amazon  By Gilmore, James Amazon's customers rating

A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to...

Ranking at Amazon 1966578
 Harvard Business School Press
 February 2000 - Hardcover
 Marketing
Our price: $19.16 (list: $29.95)
Used from: $1
Information updated on 10/03/2017
Buy Markets of One: Creating Customer-Unique Value through Mass Customization from Amazon
 
The Experience Economy
Buy The Experience Economy from Amazon  By Pine II, B. Joseph Amazon's customers rating

Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a

Ranking at Amazon 99899
 Harvard Business School Press
 April 1999 - Hardcover
 Customer Relationship
Our price: $13.91 (list: $32.95)
Used from: $0.01
Information updated on 10/07/2017
Buy The Experience Economy from Amazon

3 books found
 
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