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John Quelch
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7 books found |
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By Quelch, John
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Amazon's customers rating 
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the...
Ranking at Amazon 5708512
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Jossey-Bass
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May 2004 - Hardcover
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International Business
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Our price: $13.98 (list: $60)
Used from: $0.68
Information updated on 03/16/2020
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By Gourville, John
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Amazon's customers rating
Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven...
Ranking at Amazon 6949755
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McGraw Hill
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January 2004 - Hardcover
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Pharmaceutical & Health Industries
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Our price: n/a (list: n/a)
Used from: $7.58
Information updated on 03/14/2020
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By Quelch, John
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Amazon's customers rating
With fascinating cases and a rare insight into the business practices of the Middle East, this book discusses the limitations, challenges?and opportunities?Western companies can expect to encounter...
Ranking at Amazon 6664035
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Prentice Hall
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May 2000 - Paperback
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Marketing
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Our price: $9.98 (list: $66.67)
Used from: $1.91
Information updated on 03/18/2020
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By Bartlett, Christopher
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Amazon's customers rating
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from...
Ranking at Amazon 10275379
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Prentice Hall
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November 1998 - Textbook Bindin
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International Marketing
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Our price: n/a (list: $152.2)
Used from: $1.45
Information updated on 03/14/2020
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By Quelch, John
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Amazon's customers rating
Ranking at Amazon 16440716
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Prentice Hall
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March 1989 - Hardcover
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Sales
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Our price: $13.97 (list: $78)
Used from: $5.89
Information updated on 03/18/2020
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By Quelch, John
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Amazon's customers rating
Ten sure-fire methods to market your product or service in today's competitive environment. Addresses current changes in consumer demographics and lifestyles, and describes recent developments in...
Ranking at Amazon 9915175
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John Wiley & Sons
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January 1989 - Hardcover
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Marketing
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Our price: n/a (list: $65)
Used from: $6.79
Information updated on 03/18/2020
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By Quelch, John
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Amazon's customers rating
Ranking at Amazon 19924208
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Chilton/Haynes
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January 1983 - Paperback
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Advertising
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Our price: n/a (list: n/a)
Used from: $9.99
Information updated on 03/18/2020
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7 books found |
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