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Johny Johansson

subjects Johny Johansson writes about International Marketing
Johny Johansson's profile Profile not yet available


3 books found
 
In Your Face : How American Marketing Excess Fuels Anti-Americanism
Buy In Your Face : How American Marketing Excess Fuels Anti-Americanism from Amazon  By Johansson, Johny Amazon's customers rating

Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24x7 consumers, drives...

Ranking at Amazon 9161012
 Financial Times Prentice Hall
 April 2004 - Hardcover
 International Marketing
Our price: n/a (list: $24.95)
Used from: $6.3
Information updated on 03/19/2020
Buy In Your Face : How American Marketing Excess Fuels Anti-Americanism from Amazon
 
Global Marketing: Foreign Entry, Local Marketing, and Global Management
Buy Global Marketing: Foreign Entry, Local Marketing, and Global Management from Amazon  By Johansson, Johny Amazon's customers rating

Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop...

Ranking at Amazon 14195425
 McGraw Hill
 July 2002 - Hardcover
 International Marketing
Our price: $55 (list: n/a)
Used from: $3.53
Information updated on 03/17/2020
Buy Global Marketing: Foreign Entry, Local Marketing, and Global Management from Amazon
 
Relentless: The Japanese Way of Marketing
Buy Relentless: The Japanese Way of Marketing from Amazon  By Nonaka, Ikujiro Amazon's customers rating

An examination of Japanese marketing strategies profiles the highly self-disciplined Japanese mind while explaining why Japanese practices lead to profit and market leadership and drawing comparisons...

Ranking at Amazon 7788738
 HarperCollins
 August 1996 - Hardcover
 International Marketing
Our price: n/a (list: $22)
Used from: $2.03
Information updated on 03/14/2020
Buy Relentless: The Japanese Way of Marketing from Amazon

3 books found
 
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