Business strategist, management advisor and speaker, best known for his work with market leaders and a series of influential books on their winning practices, that sold over a million copies in 17 languages.
He is the founder and president of The Customer Strategy Group.
In the decade since Fred Wiersema coauthored the #1 bestseller TheDiscipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in
The bestselling coauthor of The Discipline of Market Leaders provides crucial new benchmarks for ranking businesses in the new economy and reveals the practical strategies that set winning...
Imagine a company that receives five times as many letters of praise as complaints. Picture a business for which tens of thousands of customers line up, unsolicited, to open an account. Think of a...
Now in paperbackÜ A breakthrough approach to strategy that will revolutionize how you think about customers, competition, markets, even the fundamental structure of your business. Paper. DLC:...
