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Laura Ries
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http://www.ries.com/Biographies/index.cfm?Page=LauraRies
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Brands & Brand Management, Advertising, On-line marketing
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Laura Ries is president of Ries & Ries, an Atlanta-based marketing strategy firm that she runs with her father Al Ries.
Laura attended Northwestern University in Evanston, Illinois where she graduated “with highest distinction” from Northwestern’s School of Speech in 1993, finishing in the top 2% of her class.
After graduation, Laura worked at TBWA Advertising in New York City as an assistant account executive on the Woolite and Evian brands.
In 1994, Laura partnered with her father to form Ries & Ries. Together they have consulted with many Fortune 500 companies. They have also written three books: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000) and The Fall of Advertising and the Rise of PR (2002), all of which have become bestsellers.
Their latest book, The Fall of Advertising and the Rise of PR, has generated enormous interest in the marketing community. The book made both the Business Week and The Wall Street Journal bestseller lists. In addition to being reviewed by these publications, it was also reviewed by USA Today, Harvard Business Review, Boston Globe, Chicago Sun-Times and many other publications.
In 2002, Business 2.0 named Laura a “management guru” and issued trading cards with her picture and statistics on them. Laura has appeared on the Fox News Channel, CNBC and makes regular appearances as a branding expert on CNN. She is a frequently quoted marketing expert in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age, and other publications. In addition to her consulting, speaking and writing, Laura enjoys athletic activities like horseback riding, triathlons, body building and snow skiing.
Laura resides in Roswell, Georgia outside of Atlanta with her husband Scott, her son Conrad and their two toy poodles, Pepper and Cinnabon. Her horse, Rembrandt lives at a stable in North Georgia. |
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7 books found |
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By Ries, Al
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Amazon's customers rating 
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it
Ranking at Amazon 1406308
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Collins
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September 2005 - Paperback
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Brands & Brand Management
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Our price: $7.99 (list: $14.99)
Used from: $1.25
Information updated on 03/14/2020
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By Ries, Al
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Amazon's customers rating
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the...
Ranking at Amazon 4991298
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HarperCollins
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May 2004 - Hardcover
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Brands & Brand Management
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Our price: $9.38 (list: $24.95)
Used from: $3.75
Information updated on 03/14/2020
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By Ries, Al
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Amazon's customers rating
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer...
Ranking at Amazon 854612
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HarperBusiness
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May 2004 - Paperback
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Public Relations
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Our price: $11.99 (list: $14.99)
Used from: $0.95
Information updated on 03/19/2020
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By Ries, Al
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Amazon's customers rating
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look...
Ranking at Amazon 1961131
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HarperCollins
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August 2002 - Hardcover
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Advertising
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Our price: $10.49 (list: $24.95)
Used from: $0.1
Information updated on 03/14/2020
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By Ries, Al
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Amazon's customers rating
Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from...
Ranking at Amazon 2266186
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HarperCollins
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June 2000 - Hardcover
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On-line marketing
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Our price: $10.46 (list: $21)
Used from: $2
Information updated on 03/19/2020
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By Ries, Laura
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Amazon's customers rating
A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.
Ranking at Amazon 698455
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HarperCollins
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October 1998 - Hardcover
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Brands & Brand Management
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Our price: $20.9 (list: $25)
Used from: $1.49
Information updated on 03/14/2020
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7 books found | | | |
