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Laura Ries
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http://www.ries.com/Biographies/index.cfm?Page=LauraRies
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Brands & Brand Management, Advertising, On-line marketing
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Laura Ries is president of Ries & Ries, an Atlanta-based marketing strategy firm that she runs with her father Al Ries.
Laura attended Northwestern University in Evanston, Illinois where she graduated “with highest distinction” from Northwestern’s School of Speech in 1993, finishing in the top 2% of her class.
After graduation, Laura worked at TBWA Advertising in New York City as an assistant account executive on the Woolite and Evian brands.
In 1994, Laura partnered with her father to form Ries & Ries. Together they have consulted with many Fortune 500 companies. They have also written three books: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000) and The Fall of Advertising and the Rise of PR (2002), all of which have become bestsellers.
Their latest book, The Fall of Advertising and the Rise of PR, has generated enormous interest in the marketing community. The book made both the Business Week and The Wall Street Journal bestseller lists. In addition to being reviewed by these publications, it was also reviewed by USA Today, Harvard Business Review, Boston Globe, Chicago Sun-Times and many other publications.
In 2002, Business 2.0 named Laura a “management guru” and issued trading cards with her picture and statistics on them. Laura has appeared on the Fox News Channel, CNBC and makes regular appearances as a branding expert on CNN. She is a frequently quoted marketing expert in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age, and other publications. In addition to her consulting, speaking and writing, Laura enjoys athletic activities like horseback riding, triathlons, body building and snow skiing.
Laura resides in Roswell, Georgia outside of Atlanta with her husband Scott, her son Conrad and their two toy poodles, Pepper and Cinnabon. Her horse, Rembrandt lives at a stable in North Georgia. |
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7 books found |
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By Ries, Al
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Amazon's customers rating 
In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former...
Ranking at Amazon 0
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HarperCollins
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December - Hardcover
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Advertising
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/05/2008
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By Ries, Al
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Amazon's customers rating
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of...
Ranking at Amazon 0
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HarperCollins
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December - Paperback
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Brands & Brand Management
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/01/2008
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By Ries, Laura
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Amazon's customers rating
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of...
Ranking at Amazon 0
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HarperCollins
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/02/2008
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By Ries, Al
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Amazon's customers rating
To most observers, the Internet is too new a medium to draw any firm conclusions about how to use it for business. But the Rieses have already come up with 11 "immutable" laws. Each is somewhat...
Ranking at Amazon 0
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HarperCollins
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December - Hardcover
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On-line marketing
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 08/26/2008
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By Ries, Al
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Amazon's customers rating
In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former...
Ranking at Amazon 0
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HarperBusiness
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December - Paperback
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Public Relations
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/01/2008
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7 books found | | | |
