Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful...
Tom Peters is back and in his own words he's "Mad as Hell." Breaking down the message from his bestselling Re-Imagine!, these four pocket-sized books deliver crucial business truths to those...
Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is
