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Michael Johnson

Michael Johnson's website (official or not) http://www.bus.umich.edu/FacultyBios/FacultyBio.asp?id=000120012
subjects Michael Johnson writes about Customer Services
Michael Johnson's profile D. Maynard Phelps Professor of Business Administration and Professor of Marketing, University of Michigan Ross Business School.

Research focuses on the development of customer information systems and their use in setting strategy and managing customer relationships. Professor Johnson has several ongoing studies that examine such topics as how to manage customer portfolios over time, how customer satisfaction and loyalty models change as relationships grow, and more generally how managers use customer information to make resource allocation and strategy decisions. His goal is to help managers generate customer knowledge and translate that knowledge into effective strategies, products and processes.


1 book found
 
Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
Buy Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System from Amazon  By Johnson, Michael Amazon's customers rating

A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying...

Ranking at Amazon 2708588
 Jossey-Bass
 August 2000 - Hardcover
 Customer Services
Our price: $30.71 (list: $50)
Used from: $3.86
Information updated on 03/13/2020
Buy Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System from Amazon

1 book found
 
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