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Michael Silverstein
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http://www.bcg.com/publications/treasurehunt/about_michael.html
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Marketing, Consumer Behavior, Investing
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Senior vice president at The Boston Consulting Group (BCG). Over the past 25 years at the firm, he has worked with consumer goods, retail, and services companies, helping them create more than $10 billion in new consumer products and services. He is an authority on consumer behavior, spending, and innovation.
Michael's book Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them, a BusinessWeek bestseller coauthored with Neil Fiske, has been widely praised by critics, authors, and industry leaders. It won the American Marketing Association Foundation's 2004 Berry-AMA Book Prize for best book in marketing. Michael has been featured in such major media as CBS and CNN, as well as The New York Times, The Wall Street Journal, and The Economist.
Michael began his career as a reporter for United Press International (UPI). He joined BCG in 1980 after graduating from Harvard Business School. Michael continues to consult with major consumer goods and retail companies. About his work, he says, "We focus on empathy, understanding, and a directed, targeted response. We help our clients invent new products that deliver technical, functional, and emotional brand advantages."
Michael is an avid runner, golfer, cook, and photographer. He is married and has two children. |
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6 books found | |
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By Silverstein, Michael
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Amazon's customers rating 
A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon. Middle-market consumers have more discretionary income than ever...
Ranking at Amazon 0
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Portfolio
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
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Information updated on 07/01/2008
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By Silverstein, Michael
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Amazon's customers rating
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Ranking at Amazon 0
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Longman
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December - Hardcover
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Investing
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Our price: n/a (list: n/a)
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Information updated on 07/04/2008
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By Silverstein, Michael
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Amazon's customers rating
First published to media acclaim in October 2003, Trading Up revealed how today's middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible...
Ranking at Amazon 0
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Portfolio
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 07/03/2008
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By Silverstein, Michael
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Amazon's customers rating
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese...
Ranking at Amazon 0
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Portfolio
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 07/01/2008
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By Silverstein, Michael
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Amazon's customers rating
Why we scrimp then splugeEmotional Drive of the BuyerProfitable look at the consumer\\\'s quest for bargains
Ranking at Amazon 0
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Portfolio
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 06/27/2008
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6 books found | | | |
