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Michael Silverstein
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http://www.bcg.com/publications/treasurehunt/about_michael.html
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Marketing, Consumer Behavior, Investing
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Senior vice president at The Boston Consulting Group (BCG). Over the past 25 years at the firm, he has worked with consumer goods, retail, and services companies, helping them create more than $10 billion in new consumer products and services. He is an authority on consumer behavior, spending, and innovation.
Michael's book Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them, a BusinessWeek bestseller coauthored with Neil Fiske, has been widely praised by critics, authors, and industry leaders. It won the American Marketing Association Foundation's 2004 Berry-AMA Book Prize for best book in marketing. Michael has been featured in such major media as CBS and CNN, as well as The New York Times, The Wall Street Journal, and The Economist.
Michael began his career as a reporter for United Press International (UPI). He joined BCG in 1980 after graduating from Harvard Business School. Michael continues to consult with major consumer goods and retail companies. About his work, he says, "We focus on empathy, understanding, and a directed, targeted response. We help our clients invent new products that deliver technical, functional, and emotional brand advantages."
Michael is an avid runner, golfer, cook, and photographer. He is married and has two children. |
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6 books found | |
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By Silverstein, Michael
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Amazon's customers rating 
A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real...
Ranking at Amazon 950639
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Portfolio
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May 2006 - Hardcover
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Consumer Behavior
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Our price: n/a (list: $26.95)
Used from: $2.95
Information updated on 03/20/2010
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By Silverstein, Michael
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Amazon's customers rating
First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been...
Ranking at Amazon 631214
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Portfolio
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December 2004 - Hardcover
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Consumer Behavior
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Our price: $20.48 (list: $26.95)
Used from: $0.01
Information updated on 03/20/2010
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By Silverstein, Michael
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Amazon's customers rating 
A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon. Middle-market consumers have more discretionary income than...
Ranking at Amazon 46796
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Portfolio
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October 2003 - Hardcover
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Consumer Behavior
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Our price: n/a (list: $26.95)
Used from: $0.01
Information updated on 03/06/2010
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By Silverstein, Michael
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Amazon's customers rating
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Ranking at Amazon 8220326
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Longman
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November 1989 - Hardcover
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Investing
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Our price: n/a (list: $19.95)
Used from: $0.01
Information updated on 03/07/2010
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6 books found | | | |
