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Rajeev Batra

subjects Rajeev Batra writes about Marketing, Advertising
Rajeev Batra's profile Profile not yet available


2 books found
 
Marketing Issues in Transitional Economics
Buy Marketing Issues in Transitional Economics from Amazon  By Batra, Rajeev Amazon's customers rating

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and...

Ranking at Amazon 7189775
 Kluwer Academic Publishers
 August 1999 - Hardcover
 Marketing
Our price: $9.5 (list: $179.99)
Used from: $2.51
Information updated on 03/16/2020
Buy Marketing Issues in Transitional Economics from Amazon
 
Cable TV Advertising
Buy Cable TV Advertising from Amazon  By Glazer, Rashi Amazon's customers rating

This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done

Ranking at Amazon 11891059
 Quorum Books
 May 1989 - Hardcover
 Advertising
Our price: $64 (list: $64)
Used from: $6.75
Information updated on 03/14/2020
Buy Cable TV Advertising from Amazon

2 books found
 
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