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Steve Rivkin

subjects Steve Rivkin writes about Marketing, Competition
Steve Rivkin's profile Profile not yet available


4 books found
 
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Buy REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis from Amazon  By Trout, Jack Amazon's customers rating

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind―a book that...

Ranking at Amazon 1365333
 McGraw Hill
 October 2009 - Hardcover
 Marketing
Our price: $19.89 (list: $30)
Used from: $1.25
Information updated on 03/19/2020
Buy REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis from Amazon
 
The Making of a Name : The Inside Story of the Brands We Buy
Buy The Making of a Name : The Inside Story of the Brands We Buy from Amazon  By Rivkin, Steve Amazon's customers rating

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In...

Ranking at Amazon 2063203
 Oxford University Press
 January 2005 - Hardcover
 Brands & Brand Management
Our price: $38.65 (list: $39.95)
Used from: $1.81
Information updated on 03/14/2020
Buy The Making of a Name : The Inside Story of the Brands We Buy from Amazon
 
Differentiate or Die
Buy Differentiate or Die from Amazon  By Trout, Jack Amazon's customers rating

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating...

Ranking at Amazon 7706924
 Blackstone Audiobooks
 October 2001 - Audio CD
 Competition
Our price: n/a (list: $48)
Used from: $23.87
Information updated on 01/22/2020
Buy Differentiate or Die from Amazon
 
The New Positioning: The Latest on the World's #1 Business Strategy
Buy The New Positioning: The Latest on the World's #1 Business Strategy from Amazon  By Trout, Jack Amazon's customers rating

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets...

Ranking at Amazon 1022756
 McGraw Hill
 May 1997 - Paperback
 Marketing
Our price: n/a (list: $12.95)
Used from: $1.08
Information updated on 03/18/2020
Buy The New Positioning: The Latest on the World's #1 Business Strategy from Amazon

4 books found
 
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