T. Scott Gross was running a chicken franchise in Texas when he realized that performing outlandish stunts for (and with) customers was a terrific way to boost business. Gross eventually fashioned his
In an over-marketed, highly competitive age getting noticed isn't easy. We are drowning in a sea of message yet gasping for attention. Yet most of us compete on a personal or local level. So why not...
Survey of more than 100,000 consumers reveals how they want to be treated, and the way they want to buy. What do customers really want? Not all retailers are in the habit of listening when customers...
