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Regis McKenna
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http://www.regis.com/about/
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Customer Relationship, Marketing, Information Technology & Telecom Industries
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Regis McKenna, considered the marketing guru of Silicon Valley, is a well-known technology marketing consultant, advisor to entrepreneurs, venture capitalist and author. Over the past 30 years, he advised and consulted many of the leading Silicon Valley entrepreneurs helping them develop their marketing infrastructures. For the past twenty years, McKenna also consulted on strategic marketing and business issues to industrial, consumer, transportation, healthcare and financial firms in the United States, Japan, and Europe. McKenna continues to be involved in high tech start-up companies through his venture activities.
McKenna is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written five books and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices.
McKenna advised a number of entrepreneurial start-ups and their founders during their formation years including: America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others. He helped launch some of the most important technological innovations of the last thirty years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). |
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8 books found | |
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By McKenna, Regis
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Amazon's customers rating 
Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a
Ranking at Amazon 0
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HarperCollins
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December - Paperback
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Sales
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Our price: n/a (list: n/a)
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Information updated on 08/19/2008
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By McKenna, Regis
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Amazon's customers rating
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate-and own-the market in the Age of the Customer.
Ranking at Amazon 0
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Perseus Publishing
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December - Paperback
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 08/17/2008
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By McKenna, Regis
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Amazon's customers rating
Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification...or else. Now available in...
Ranking at Amazon 0
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Harvard Business School Press
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December - Paperback
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 08/07/2008
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By McKenna, Regis
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Amazon's customers rating
Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As...
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 08/21/2008
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8 books found | | | |
