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Regis McKenna

Regis McKenna's website (official or not) http://www.regis.com/about/
subjects Regis McKenna writes about Customer Relationship, Marketing, Information Technology & Telecom Industries
Regis McKenna's profile Regis McKenna, considered the marketing guru of Silicon Valley, is a well-known technology marketing consultant, advisor to entrepreneurs, venture capitalist and author. Over the past 30 years, he advised and consulted many of the leading Silicon Valley entrepreneurs helping them develop their marketing infrastructures. For the past twenty years, McKenna also consulted on strategic marketing and business issues to industrial, consumer, transportation, healthcare and financial firms in the United States, Japan, and Europe. McKenna continues to be involved in high tech start-up companies through his venture activities.


McKenna is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written five books and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices.

McKenna advised a number of entrepreneurial start-ups and their founders during their formation years including: America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others. He helped launch some of the most important technological innovations of the last thirty years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop).


8 books found
 
Total Access
Buy Total Access from Amazon  By McKenna, Regis Amazon's customers rating

Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As...

Ranking at Amazon 2229072
 Harvard Business School Press
 March 2002 - Hardcover
 Customer Relationship
Our price: $5.95 (list: $27.5)
Used from: $1.65
Information updated on 10/21/2017
Buy Total Access from Amazon
 
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Buy Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers from Amazon  By McKenna, Regis Amazon's customers rating

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger...

Ranking at Amazon 926989
 HarperCollins
 July 1999 - Paperback
 Sales
Our price: $13.58 (list: $17)
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Buy Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers from Amazon
 
Real Time: Preparing for the Age of the Never Satisfied Customer
Buy Real Time: Preparing for the Age of the Never Satisfied Customer from Amazon  By McKenna, Regis Amazon's customers rating

Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available

Ranking at Amazon 3975003
 Harvard Business School Press
 March 1999 - Paperback
 Customer Relationship
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Relationship Marketing: Successful Strategies for the Age of the Customer
Buy Relationship Marketing: Successful Strategies for the Age of the Customer from Amazon  By McKenna, Regis Amazon's customers rating

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the...

Ranking at Amazon 436439
 Perseus Publishing
 May 1993 - Paperback
 Customer Relationship
Our price: $10.94 (list: $18)
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Relationship Marketing: Own the Market Through Strategic Customer Relationships
Buy Relationship Marketing: Own the Market Through Strategic Customer Relationships from Amazon  By McKenna, Regis Amazon's customers rating

Written by the author of "The Regis Touch", this book looks at how to build the crucial relationship with customers, suppliers, partners and distributors - which help a company to dominate its market.

Ranking at Amazon 14271113
 Century Hutchinson
 September 1992 - Hardcover
 Customer Relationship
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Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning
Buy Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning from Amazon  By McKenna, Regis Amazon's customers rating

Array

Ranking at Amazon 4203199
 Pearson Addison Wesley
 January 1988 - Hardcover
 Information Technology & Telecom Industries
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Buy Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning from Amazon
 
The Regis Touch: New Marketing Strategies for Uncertain Times
Buy The Regis Touch: New Marketing Strategies for Uncertain Times from Amazon  By McKenna, Regis Amazon's customers rating

Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.

Ranking at Amazon 2416670
 Addison Wesley Publishing Company
 January 1986 - Paperback
 Marketing
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The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant
Buy The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant from Amazon  By McKenna, Regis Amazon's customers rating

The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant

Ranking at Amazon 1541436
 Perseus Publishing
 January 1985 - Hardcover
 Marketing
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8 books found
 
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