|
|
|
Philip Kotler
|
|
|
|
|
http://www.kotlermarketing.com/resources/philipkotler.html
|
|
Marketing, Miscellaneous, Public Relations
|
|
Is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. Author of many - if not most - of the leading books in the field of marketing management, Dr. Philip Kotler is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Philip Kotler offers profound and provocative perspectives on market-based corporate revitalization. His professional wisdom is contemporary, relevant and practical. Philip Kotler holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing of the Academy of Health Care Service Marketing. He presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia, and participates in KMG client projects. |
|
|
37 books found. Jump to: 1 | 2 | 3 | 4 |
| |
|
|
 |
By Kotler, Philip
|
Amazon's customers rating 
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost...
Ranking at Amazon 997168
|
|
John Wiley & Sons
|
|
December 2004 - Hardcover
|
|
Social Responsibility
|
Our price: $25.86 (list: $44)
Used from: $1.6
Information updated on 03/15/2020
|
 |
|
|
|
| |
|
|
|
|
By Kotler, Philip
|
Amazon's customers rating
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't...
Ranking at Amazon 2433848
|
|
John Wiley & Sons
|
|
April 2004 - Hardcover
|
|
Marketing
|
Our price: $16.95 (list: $35)
Used from: $0.1
Information updated on 03/13/2020
|
|
|
|
|
| |
|
|
|
|
By Zabin, Jeff
|
Amazon's customers rating
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business...
Ranking at Amazon 9083155
|
|
John Wiley & Sons
|
|
February 2004 - Hardcover
|
|
Marketing
|
Our price: $11.22 (list: $35)
Used from: $1.9
Information updated on 03/13/2020
|
|
|
|
|
|
|
|
|
| |
|
|
|
|
By Kotler, Philip
|
Amazon's customers rating
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the
Ranking at Amazon 508270
|
|
John Wiley & Sons
|
|
September 2003 - Hardcover
|
|
Marketing
|
Our price: $31.13 (list: $43)
Used from: $1.49
Information updated on 03/15/2020
|
|
|
|
|
| |
|
|
|
|
By Kotler, Philip
|
Amazon's customers rating
For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to...
Ranking at Amazon 4455509
|
|
Prentice Hall
|
|
September 2003 - Hardcover
|
|
Marketing
|
Our price: $27.98 (list: $152)
Used from: $7.88
Information updated on 03/15/2020
|
|
|
|
|
| |
|
|
|
|
By Kotler, Philip
|
Amazon's customers rating
For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to...
Ranking at Amazon 2605574
|
|
Prentice Hall
|
|
March 2003 - Hardcover
|
|
Marketing
|
Our price: $32 (list: $124)
Used from: $1.16
Information updated on 03/13/2020
|
|
|
|
|
| |
|
|
|
|
By Kotler, Philip
|
Amazon's customers rating
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the...
Ranking at Amazon 826666
|
|
John Wiley & Sons
|
|
March 2003 - Hardcover
|
|
Marketing
|
Our price: $25.44 (list: $35)
Used from: $1.98
Information updated on 03/13/2020
|
|
|
|
|
|
|
37 books found. Jump to: 1 | 2 | 3 | 4 |
| |
