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Philip Kotler
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http://www.kotlermarketing.com/resources/philipkotler.html
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Marketing, Miscellaneous, Public Relations
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Is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. Author of many - if not most - of the leading books in the field of marketing management, Dr. Philip Kotler is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Philip Kotler offers profound and provocative perspectives on market-based corporate revitalization. His professional wisdom is contemporary, relevant and practical. Philip Kotler holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing of the Academy of Health Care Service Marketing. He presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia, and participates in KMG client projects. |
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37 books found. Jump to: 1 | 2 | 3 | 4 |
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By Kotler, Philip
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Amazon's customers rating 
This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the...
Ranking at Amazon 3339742
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Sage Publications
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March 2002 - Paperback
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Marketing
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Our price: $59.99 (list: $69.95)
Used from: $1.04
Information updated on 03/13/2020
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By Kotler, Philip
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Amazon's customers rating
Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and...
Ranking at Amazon 4334659
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Harvard Business School Press
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July 2001 - Hardcover
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Marketing
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Our price: $6.6 (list: $38)
Used from: $1.69
Information updated on 03/17/2020
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By Kotler, Philip
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Amazon's customers rating
In this thoroughly revised and updated resource, the authors make complex marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any
Ranking at Amazon 2943366
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Prentice Hall
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September 2000 - Hardcover
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Marketing
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Our price: $24.35 (list: $45)
Used from: $2
Information updated on 03/13/2020
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By Kotler, Philip
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Amazon's customers rating
Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to...
Ranking at Amazon 7756833
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John Wiley & Sons
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August 2000 - Hardcover
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Business in Asia
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Our price: $28.09 (list: $39.95)
Used from: $12.99
Information updated on 03/17/2020
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By Kotler, Philip
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Amazon's customers rating
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts
Ranking at Amazon 4839221
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Prentice Hall
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July 2000 - Hardcover
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Marketing
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Our price: n/a (list: $117.33)
Used from: $1.99
Information updated on 03/15/2020
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By Kotler, Philip
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Amazon's customers rating
From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasion to all of their marketing messages....
Ranking at Amazon 4777966
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McGraw Hill
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December 1999 - Paperback
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Public Relations
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Our price: $7.92 (list: $17.95)
Used from: $0.1
Information updated on 03/13/2020
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By Kotler, Philip
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Amazon's customers rating
This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other...
Ranking at Amazon 1896447
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Prentice Hall
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July 1999 - Hardcover
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Marketing
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Our price: $32.21 (list: $126.67)
Used from: $0.4
Information updated on 03/13/2020
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37 books found. Jump to: 1 | 2 | 3 | 4 |
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