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Philip Kotler
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http://www.kotlermarketing.com/resources/philipkotler.html
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Marketing, Miscellaneous, Public Relations
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Is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. Author of many - if not most - of the leading books in the field of marketing management, Dr. Philip Kotler is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Philip Kotler offers profound and provocative perspectives on market-based corporate revitalization. His professional wisdom is contemporary, relevant and practical. Philip Kotler holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing of the Academy of Health Care Service Marketing. He presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia, and participates in KMG client projects. |
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35 books found. Jump to: 1 | 2 | 3 | 4 |
35 books found. Jump to: 1 | 2 | 3 | 4 | | | |
