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Philip Kotler

Philip Kotler's website (official or not) http://www.kotlermarketing.com/resources/philipkotler.html
subjects Philip Kotler writes about Marketing, Miscellaneous, Public Relations
Philip Kotler's profile Is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. Author of many - if not most - of the leading books in the field of marketing management, Dr. Philip Kotler is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Philip Kotler offers profound and provocative perspectives on market-based corporate revitalization. His professional wisdom is contemporary, relevant and practical. Philip Kotler holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing of the Academy of Health Care Service Marketing. He presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia, and participates in KMG client projects.


36 books found. Jump to: 1 | 2 | 3 | 4
 
Marketing 3.0: From Products to Customers to the Human Spirit
Buy Marketing 3.0: From Products to Customers to the Human Spirit from Amazon  By Kotler, Philip Amazon's customers rating

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are....

Ranking at Amazon 197537
 Wiley
 May 2010 - Hardcover
 Marketing
Our price: $14.47 (list: $24.95)
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Buy The Elusive Fan: Reinventing Sports in a Crowded Marketplace from Amazon  By Rein, Irving Amazon's customers rating

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the...

Ranking at Amazon 462894
 McGraw Hill
 July 2006 - Hardcover
 MBA Selection and Admission
Our price: $25.72 (list: $35)
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Framework for Marketing Management
Buy Framework for Marketing Management from Amazon  By Kotler, Philip Amazon's customers rating

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

 

Framework for...

Ranking at Amazon 1252333

 Prentice Hall
 April 2006 - Paperback
 Marketing
Our price: $13.95 (list: $132)
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Marketing: An Introduction (8th Edition)
Buy Marketing: An Introduction (8th Edition) from Amazon  By Armstrong, Gary Amazon's customers rating

How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing...

Ranking at Amazon 1345336
 Prentice Hall
 March 2006 - Paperback
 Marketing
Our price: $23.95 (list: $153.33)
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Marketing Management (12th Edition)
Buy Marketing Management (12th Edition) from Amazon  By Kotler, Philip Amazon's customers rating

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its...

Ranking at Amazon 839194
 Prentice Hall
 January 2006 - Hardcover
 Marketing
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Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management
Buy Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management from Amazon  By Tybout, Alice Amazon's customers rating

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a...

Ranking at Amazon 259533
 Wiley
 September 2005 - Hardcover
 Brands & Brand Management
Our price: $25.2 (list: $35)
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According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions
Buy According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions from Amazon  By Kotler, Philip Amazon's customers rating

"If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to decide. According to Kotler distills...

Ranking at Amazon 1985233
 AMACOM - American Management Association
 May 2005 - Paperback
 Marketing
Our price: $11.3 (list: $17.95)
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Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Buy Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound from Amazon  By Kotler, Philip Amazon's customers rating

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do...

Ranking at Amazon 1396277
 Free Press
 February 2005 - Hardcover
 Brands & Brand Management
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Principles of Marketing (11th Edition)
Buy Principles of Marketing (11th Edition) from Amazon  By Kotler, Philip Amazon's customers rating

The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships,...

Ranking at Amazon 1354400

 Prentice Hall
 February 2005 - Hardcover
 Marketing
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Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause
Buy Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause from Amazon  By Kotler, Philip Amazon's customers rating

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost...

Ranking at Amazon 85240
 John Wiley & Sons
 December 2004 - Hardcover
 Social Responsibility
Our price: $25.36 (list: $44)
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36 books found. Jump to: 1 | 2 | 3 | 4
 
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