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Philip Kotler
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http://www.kotlermarketing.com/resources/philipkotler.html
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Marketing, Miscellaneous, Public Relations
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Is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. Author of many - if not most - of the leading books in the field of marketing management, Dr. Philip Kotler is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Philip Kotler offers profound and provocative perspectives on market-based corporate revitalization. His professional wisdom is contemporary, relevant and practical. Philip Kotler holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing of the Academy of Health Care Service Marketing. He presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia, and participates in KMG client projects. |
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35 books found. Jump to: 1 | 2 | 3 | 4 |
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By Rein, Irving
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Amazon's customers rating 
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the...
Ranking at Amazon 228168
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McGraw Hill
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June 2006 - Hardcover
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MBA Selection and Admission
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Our price: $19.77 (list: $29.95)
Used from: $15.97
Information updated on 03/13/2010
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By Kotler, Philip
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Amazon's customers rating 
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Â Framework for...
Ranking at Amazon 33201
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Prentice Hall
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April 2006 - Paperback
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Marketing
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Our price: $86.39 (list: $132)
Used from: $8.91
Information updated on 03/11/2010
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By Armstrong, Gary
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Amazon's customers rating 
How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing...
Ranking at Amazon 7321
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Prentice Hall
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March 2006 - Paperback
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Marketing
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Our price: n/a (list: $153.33)
Used from: $5
Information updated on 02/04/2010
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By Kotler, Philip
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Amazon's customers rating
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on...
Ranking at Amazon 16631
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Prentice Hall
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January 2006 - Hardcover
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Marketing
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Our price: n/a (list: $166.67)
Used from: $34
Information updated on 03/02/2010
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By Tybout, Alice
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Amazon's customers rating
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a...
Ranking at Amazon 44523
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Wiley
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September 2005 - Hardcover
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Brands & Brand Management
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Our price: $23.1 (list: $35)
Used from: $18.49
Information updated on 03/07/2010
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By Kotler, Philip
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Amazon's customers rating 
Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides
Ranking at Amazon 169210
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AMACOM - American Management Association
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May 2005 - Paperback
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Marketing
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Our price: $12.5 (list: $17.95)
Used from: $0.75
Information updated on 03/12/2010
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By Kotler, Philip
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Amazon's customers rating
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do...
Ranking at Amazon 171195
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Free Press
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February 2005 - Hardcover
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Brands & Brand Management
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Our price: $17.82 (list: $27)
Used from: $4.1
Information updated on 03/13/2010
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By Kotler, Philip
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Amazon's customers rating
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost...
Ranking at Amazon 160215
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John Wiley & Sons
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December 2004 - Hardcover
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Social Responsibility
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Our price: $23.07 (list: $34.95)
Used from: $19.83
Information updated on 03/02/2010
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By Kotler, Philip
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Amazon's customers rating
Marketing’s undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but...
Ranking at Amazon 546891
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John Wiley & Sons
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April 2004 - Hardcover
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Marketing
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Our price: $21.33 (list: $26.95)
Used from: $3.95
Information updated on 03/14/2010
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35 books found. Jump to: 1 | 2 | 3 | 4 |
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