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Philip Kotler
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http://www.kotlermarketing.com/resources/philipkotler.html
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Marketing, Miscellaneous, Public Relations
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Is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. Author of many - if not most - of the leading books in the field of marketing management, Dr. Philip Kotler is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Philip Kotler offers profound and provocative perspectives on market-based corporate revitalization. His professional wisdom is contemporary, relevant and practical. Philip Kotler holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing of the Academy of Health Care Service Marketing. He presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia, and participates in KMG client projects. |
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35 books found. Jump to: 1 | 2 | 3 | 4 |
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By Zabin, Jeff
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Amazon's customers rating 
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 07/02/2008
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By Kotler, Philip
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Amazon's customers rating
This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other...
Ranking at Amazon 0
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Prentice Hall
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December - Hardcover
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Marketing
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Information updated on 07/02/2008
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By Kotler, Philip
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Amazon's customers rating
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Ranking at Amazon 0
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Prentice Hall
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December - Hardcover
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Marketing
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Information updated on 07/01/2008
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By Kotler, Philip
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Amazon's customers rating
The leading academic expert on marketing, and Northwestern University professor, answers the 14 most-asked questions from 20 years of his marketing seminars. The answers come in 11 chapters that cover
Ranking at Amazon 0
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Free Press
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December - Hardcover
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Marketing
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Information updated on 07/01/2008
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By Kotler, Philip
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Amazon's customers rating
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Marketing
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Information updated on 07/01/2008
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By Kotler, Philip
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Amazon's customers rating
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Ranking at Amazon 0
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Prentice Hall
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December - Paperback
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Marketing
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Information updated on 07/01/2008
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By Kotler, Philip
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Amazon's customers rating
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Ranking at Amazon 0
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Prentice Hall
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December - Paperback
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Marketing
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Information updated on 07/02/2008
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By Kotler, Philip
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Amazon's customers rating
From “advertising” to “zest” (the attitude successful marketers bring to their work) , marketing’s top academic sets out to define his discipline’s key concepts. For each concept, Kotler presents a...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Marketing
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Information updated on 07/04/2008
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By Kotler, Philip
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Amazon's customers rating
n/a
Ranking at Amazon 0
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Prentice Hall
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December - Hardcover
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 07/03/2008
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35 books found. Jump to: 1 | 2 | 3 | 4 |
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