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Sergio Zyman

Sergio Zyman's website (official or not) http://www.zmarketing.com
subjects Sergio Zyman writes about Marketing, Brands & Brand Management, Advertising
Sergio Zyman's profile Chief Executive Officer of the Zyman Group since August 1999. From August 1993 until July 1998 and from November 1979 until October 1987, he was the Chief Marketing Officer for Coca-Cola Company. Mr. Zyman has written several best selling books about the marketing industry.


7 books found
 
Jump Start Your Marketing Brain: Truths, Tactics & Techniques For Measurable Success
Buy Jump Start Your Marketing Brain: Truths, Tactics & Techniques For Measurable Success from Amazon  By Hall, Doug Amazon's customers rating

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained...

Ranking at Amazon 732830
 Emmis Books
 June 2005 - Paperback
 Marketing
Our price: $12.87 (list: $16.99)
Used from: $0.15
Information updated on 08/06/2017
Buy Jump Start Your Marketing Brain: Truths, Tactics & Techniques For Measurable Success from Amazon
 
Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
Buy Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing from Amazon  By Zyman, Sergio Amazon's customers rating

According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to...

Ranking at Amazon 1923511
 Portfolio
 October 2004 - Hardcover
 Brands & Brand Management
Our price: $19.5 (list: $24.95)
Used from: $0.99
Information updated on 08/03/2017
Buy Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing from Amazon
 
Meaningful Marketing
Buy Meaningful Marketing from Amazon  By Zyman, Sergio Amazon's customers rating

This volume details an approach to sales and marketing foused on making genuine connections with customers isntead of graping at mindless marketing gimmicks, tricks or price discounts. Meaningful...

Ranking at Amazon 1050503
 Betterway Pubns
 September 2003 - Hardcover
 Marketing
Our price: $4.97 (list: $24.99)
Used from: $1.99
Information updated on 08/14/2017
Buy Meaningful Marketing from Amazon
 
The End of Advertising as We Know It
Buy The End of Advertising as We Know It from Amazon  By Zyman, Sergio Amazon's customers rating

The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and...

Ranking at Amazon 426656
 John Wiley & Sons
 September 2002 - Hardcover
 Advertising
Our price: $9.95 (list: $44.95)
Used from: $0.75
Information updated on 07/18/2017
Buy The End of Advertising as We Know It from Amazon
 
Emotional Branding: The New Paradigm for Connecting Brands to People
Buy Emotional Branding: The New Paradigm for Connecting Brands to People from Amazon  By Zyman, Sergio Amazon's customers rating

A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional...

Ranking at Amazon 707633
 Allworth Press
 January 2001 - Hardcover
 Brands & Brand Management
Our price: $4.61 (list: $24.95)
Used from: $0.3
Information updated on 07/16/2017
Buy Emotional Branding: The New Paradigm for Connecting Brands to People from Amazon
 
The End of Marketing as We Know It
Buy The End of Marketing as We Know It from Amazon  By Zyman, Sergio Amazon's customers rating

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible,...

Ranking at Amazon 915764
 HarperCollins
 November 2000 - Paperback
 Marketing
Our price: $7.13 (list: $15.99)
Used from: $0.15
Information updated on 07/17/2017
Buy The End of Marketing as We Know It from Amazon
 
Building Brandwidth: Closing the Sale Online
Buy Building Brandwidth: Closing the Sale Online from Amazon  By Zyman, Sergio Amazon's customers rating

Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be.just as Zyman's

Ranking at Amazon 3445507
 HarperCollins
 October 2000 - Hardcover
 On-line marketing
Our price: n/a (list: $27)
Used from: $1.47
Information updated on 07/27/2017
Buy Building Brandwidth: Closing the Sale Online from Amazon

7 books found
 
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