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Sergio Zyman
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http://www.zmarketing.com
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Marketing, Brands & Brand Management, Advertising
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Chief Executive Officer of the Zyman Group since August 1999. From August 1993 until July 1998 and from November 1979 until October 1987, he was the Chief Marketing Officer for Coca-Cola Company. Mr. Zyman has written several best selling books about the marketing industry. |
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7 books found |
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By Hall, Doug
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Amazon's customers rating 
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained...
Ranking at Amazon 378110
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Emmis Books
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June 2005 - Paperback
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Marketing
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Our price: $11.55 (list: $16.99)
Used from: $4.4
Information updated on 03/20/2010
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By Zyman, Sergio
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Amazon's customers rating 
According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to...
Ranking at Amazon 852611
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Portfolio
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October 2004 - Hardcover
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Brands & Brand Management
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Our price: n/a (list: $24.95)
Used from: $0.18
Information updated on 03/03/2010
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By Zyman, Sergio
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Amazon's customers rating 
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible,...
Ranking at Amazon 294878
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HarperCollins
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November 2000 - Paperback
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Marketing
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Our price: $10.85 (list: $15.95)
Used from: $0.01
Information updated on 03/19/2010
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7 books found |
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