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Sergio Zyman
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http://www.zmarketing.com
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Marketing, Brands & Brand Management, Advertising
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Chief Executive Officer of the Zyman Group since August 1999. From August 1993 until July 1998 and from November 1979 until October 1987, he was the Chief Marketing Officer for Coca-Cola Company. Mr. Zyman has written several best selling books about the marketing industry. |
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7 books found |
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By Zyman, Sergio
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Amazon's customers rating 
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Ranking at Amazon 0
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Betterway Pubns
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December - Hardcover
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 10/08/2008
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By Zyman, Sergio
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Amazon's customers rating
Remember the New Coke? A disaster, right? Or how about the commercial where "Mean" Joe Greene meets a little kid holding a bottle of Coke? A masterpiece, right? Wrong, on both counts. Sergio Zyman,...
Ranking at Amazon 0
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HarperCollins
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December - Paperback
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 10/11/2008
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By Zyman, Sergio
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Amazon's customers rating
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Advertising
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Our price: n/a (list: n/a)
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Information updated on 10/10/2008
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By Zyman, Sergio
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Amazon's customers rating
"Brandwidth," according to Sergio Zyman and Scott Miller, is a steeping brew of "brand awareness," "brand meaning," and "brand power" designed specifically for just one thing: making the sale in...
Ranking at Amazon 0
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HarperCollins
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December - Hardcover
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On-line marketing
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Our price: n/a (list: n/a)
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Information updated on 10/07/2008
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By Hall, Doug
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Amazon's customers rating
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained...
Ranking at Amazon 0
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Emmis Books
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December - Paperback
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 10/10/2008
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7 books found |
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