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Clotaire Rapaille

Clotaire Rapaille's website (official or not) http://www.archetypediscoveriesworldwide.com/biography.html
subjects Clotaire Rapaille writes about International Marketing, Customer Services
Clotaire Rapaille's profile Corporate consultant who psychoanalyzes cultures with what he calls "archetype research." Based in Florida, has made a name for himself describing Americans' subconscious associations by examining the "reptilian" part of the brain. He determined that the smell of coffee makes us think fondly of childhood. He found that the French associate the smell of cheese with life while Americans associate it with death. His "brand psychoanalysis," used by companies such as Procter & Gamble, helped develop Chrysler's PT Cruiser.


3 books found
 
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Buy The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do from Amazon  By Rapaille, Clotaire Amazon's customers rating

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist

Ranking at Amazon 111805
 Broadway Books
 June 2006 - Hardcover
 Consumer Behavior
Our price: n/a (list: $24.95)
Used from: $2
Information updated on 10/13/2017
Buy The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do from Amazon
 
7 Secrets of Marketing in a Multi-Cultural World
Buy 7 Secrets of Marketing in a Multi-Cultural World from Amazon  By Rapaille, Clotaire Amazon's customers rating

7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and...

Ranking at Amazon 2165714
 Executive Excellence
 February 2001 - Hardcover
 International Marketing
Our price: n/a (list: $21.95)
Used from: $2.81
Information updated on 10/05/2017
Buy 7 Secrets of Marketing in a Multi-Cultural World from Amazon
 
The Quality Relationship Challenge: How Businesses Can Establish Relationships That Create Loyalty
Buy The Quality Relationship Challenge: How Businesses Can Establish Relationships That Create Loyalty from Amazon  By Rapaille, Clotaire Amazon's customers rating

Array

Ranking at Amazon 18572172
 Irwin Professional Pub
 December 1997 - Hardcover
 Customer Services
Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/14/2017
Buy The Quality Relationship Challenge: How Businesses Can Establish Relationships That Create Loyalty from Amazon

3 books found
 
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