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Al Ries
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http://www.ries.com/Biographies/index.cfm?Page=AlRies
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Marketing, Brands & Brand Management, Trends and Future
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Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm that he runs with his daughter Laura Ries.
Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning: The Battle for Your Mind, Marketing Warfare, Focus, The 22 Immutable Laws of Branding and his latest The Fall of Advertising and the Rise of PR.
After graduating from DePauw University, Al worked in the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell. The agency later changed to a marketing strategy firm, Trout & Ries. In 1994, Al started Ries & Ries with his daughter Laura. Al and Laura continue to work together consulting with Fortune 500 companies, writing books and giving seminars around the world.
Al was president of the Association of Industrial Advertisers (now the Business Marketing Association) and the Advertising Club of New York. He was also chairman of the Club’s Andy Awards. In 1989, Sales & Marketing Executives International gave him its “Tops in Marketing” award. In 1999, PR Week magazine named him one of the 100 most influential PR people of the 20th century.
Always one for controversy, Al’s latest book, The Fall of Advertising and the Rise of PR, has generated enormous interest in the marketing community. The book made both the Business Week and The Wall Street Journal bestseller lists. In addition to being reviewed by these publications, it was also reviewed by USA Today, Harvard Business Review, Boston Globe, Chicago Sun-Times and many other publications.
Al currently writes a monthly marketing column for AdAge.com and is an often quoted expert in many publications. He resides in Atlanta, Georgia, with his wife, Mary Lou. |
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17 books found. Jump to: 1 | 2 |
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By Ries, Al
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Amazon's customers rating 
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society....
Ranking at Amazon 0
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McGraw Hill
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December - Paperback
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Marketing
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Information updated on 09/01/2008
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By Ries, Al
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Amazon's customers rating
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Ranking at Amazon 0
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Warner Books
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December - Paperback
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Marketing
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Information updated on 09/03/2008
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By Ries, Al
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Amazon's customers rating
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Ranking at Amazon 0
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HarperCollins
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December - Paperback
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Marketing
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Information updated on 09/01/2008
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By Ries, Al
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Amazon's customers rating
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."ÂÂNewsweek "Revolutionary! Surprising!"ÂÂBusiness Week "Chock-a-block with...
Ranking at Amazon 0
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McGraw Hill
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December - Paperback
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Marketing
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By Ries, Al
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Amazon's customers rating
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Ranking at Amazon 0
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Plume
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December - Paperback
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Marketing
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Information updated on 09/01/2008
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By Trout, Jack
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Amazon's customers rating
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Ranking at Amazon 0
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McGraw Hill
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December - Hardcover
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Marketing
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Information updated on 09/02/2008
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By Ries, Al
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Amazon's customers rating
In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former...
Ranking at Amazon 0
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HarperCollins
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December - Hardcover
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Advertising
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By Ries, Al
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Amazon's customers rating
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of...
Ranking at Amazon 0
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HarperCollins
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December - Paperback
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Brands & Brand Management
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Information updated on 09/01/2008
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By Ries, Laura
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Amazon's customers rating
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of...
Ranking at Amazon 0
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HarperCollins
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/02/2008
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17 books found. Jump to: 1 | 2 |
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