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Al Ries

Al Ries's website (official or not) http://www.ries.com/Biographies/index.cfm?Page=AlRies
subjects Al Ries writes about Marketing, Brands & Brand Management, Trends and Future
Al Ries's profile Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm that he runs with his daughter Laura Ries.

Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning: The Battle for Your Mind, Marketing Warfare, Focus, The 22 Immutable Laws of Branding and his latest The Fall of Advertising and the Rise of PR.

After graduating from DePauw University, Al worked in the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell. The agency later changed to a marketing strategy firm, Trout & Ries. In 1994, Al started Ries & Ries with his daughter Laura. Al and Laura continue to work together consulting with Fortune 500 companies, writing books and giving seminars around the world.

Al was president of the Association of Industrial Advertisers (now the Business Marketing Association) and the Advertising Club of New York. He was also chairman of the Clubs Andy Awards. In 1989, Sales & Marketing Executives International gave him its Tops in Marketing award. In 1999, PR Week magazine named him one of the 100 most influential PR people of the 20th century.

Always one for controversy, Als latest book, The Fall of Advertising and the Rise of PR, has generated enormous interest in the marketing community. The book made both the Business Week and The Wall Street Journal bestseller lists. In addition to being reviewed by these publications, it was also reviewed by USA Today, Harvard Business Review, Boston Globe, Chicago Sun-Times and many other publications.

Al currently writes a monthly marketing column for AdAge.com and is an often quoted expert in many publications. He resides in Atlanta, Georgia, with his wife, Mary Lou.


17 books found. Jump to: 1 | 2
 
The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands
Buy The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands from Amazon  By Ries, Al Amazon's customers rating

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the...

Ranking at Amazon 345622
 Collins
 September 2005 - Paperback
 Brands & Brand Management
Our price: $12.31 (list: $14.99)
Used from: $0.1
Information updated on 12/04/2017
Buy The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands from Amazon
 
The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Buy The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival from Amazon  By Ries, Al Amazon's customers rating

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the...

Ranking at Amazon 4438546
 HarperCollins
 May 2004 - Hardcover
 Brands & Brand Management
Our price: $1.41 (list: $24.95)
Used from: $1.94
Information updated on 12/02/2017
Buy The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival from Amazon
 
The Fall of Advertising and the Rise of PR
Buy The Fall of Advertising and the Rise of PR from Amazon  By Ries, Al Amazon's customers rating

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look...

Ranking at Amazon 180796
 HarperBusiness
 May 2004 - Paperback
 Public Relations
Our price: $8.59 (list: $14.99)
Used from: $0.25
Information updated on 12/11/2017
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The 22 Immutable Laws of Branding
Buy The 22 Immutable Laws of Branding from Amazon  By Ries, Al Amazon's customers rating

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of...

Ranking at Amazon 70801
 HarperCollins
 September 2002 - Paperback
 Brands & Brand Management
Our price: $13.82 (list: $18.99)
Used from: $1.98
Information updated on 12/02/2017
Buy The 22 Immutable Laws of Branding from Amazon
 
The Fall of Advertising and the Rise of PR
Buy The Fall of Advertising and the Rise of PR from Amazon  By Ries, Al Amazon's customers rating

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look...

Ranking at Amazon 1820657
 HarperCollins
 August 2002 - Hardcover
 Advertising
Our price: $9.75 (list: $24.95)
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Information updated on 12/10/2017
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Microbranding: Build a Powerful Personal Brand and Beat Your Compe
Buy Microbranding: Build a Powerful Personal Brand and Beat Your Compe from Amazon  By Ries, Al Amazon's customers rating

In an over-marketed, highly competitive age getting noticed isn't easy. We are drowning in a sea of message yet gasping for attention. Yet most of us compete on a personal or local level. So why not...

Ranking at Amazon 3459242
 Leading Authorities Inc.
 December 2001 - Hardcover
 Personal Success
Our price: $10.95 (list: $24.95)
Used from: $1.69
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Future Focus: How 21 Companies are Capturing 21st Century Success
Buy Future Focus: How 21 Companies are Capturing 21st Century Success from Amazon  By Ries, Al Amazon's customers rating

Theodore B. Kinni Editor of The Business Reader Review, a free electronic newsletter of capsule reviews of new business books. Al Ries Voted one of the top 100 most influential public relations people

Ranking at Amazon 11337557
 Capstone / Wiley
 February 2001 - Hardcover
 Trends and Future
Our price: $31.61 (list: $45)
Used from: $4.25
Information updated on 12/02/2017
Buy Future Focus: How 21 Companies are Capturing 21st Century Success from Amazon
 
Positioning: The Battle for Your Mind
Buy Positioning: The Battle for Your Mind from Amazon  By Ries, Al Amazon's customers rating

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective...

Ranking at Amazon 23677
 McGraw Hill
 January 2001 - Paperback
 Marketing
Our price: $11.22 (list: $20)
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Information updated on 12/02/2017
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The 11 Immutable Laws of Internet Branding
Buy The 11 Immutable Laws of Internet Branding from Amazon  By Ries, Al Amazon's customers rating

Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan.

Ranking at Amazon 625850
 HarperCollins
 June 2000 - Hardcover
 On-line marketing
Our price: $7.52 (list: $21)
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Buy The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand from Amazon  By Ries, Laura Amazon's customers rating

A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.

Ranking at Amazon 492813
 HarperCollins
 October 1998 - Hardcover
 Brands & Brand Management
Our price: $17.99 (list: $25)
Used from: $0.83
Information updated on 12/02/2017
Buy The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand from Amazon

17 books found. Jump to: 1 | 2
 
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