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Al Ries
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http://www.ries.com/Biographies/index.cfm?Page=AlRies
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Marketing, Brands & Brand Management, Trends and Future
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Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm that he runs with his daughter Laura Ries.
Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning: The Battle for Your Mind, Marketing Warfare, Focus, The 22 Immutable Laws of Branding and his latest The Fall of Advertising and the Rise of PR.
After graduating from DePauw University, Al worked in the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell. The agency later changed to a marketing strategy firm, Trout & Ries. In 1994, Al started Ries & Ries with his daughter Laura. Al and Laura continue to work together consulting with Fortune 500 companies, writing books and giving seminars around the world.
Al was president of the Association of Industrial Advertisers (now the Business Marketing Association) and the Advertising Club of New York. He was also chairman of the Clubs Andy Awards. In 1989, Sales & Marketing Executives International gave him its Tops in Marketing award. In 1999, PR Week magazine named him one of the 100 most influential PR people of the 20th century.
Always one for controversy, Als latest book, The Fall of Advertising and the Rise of PR, has generated enormous interest in the marketing community. The book made both the Business Week and The Wall Street Journal bestseller lists. In addition to being reviewed by these publications, it was also reviewed by USA Today, Harvard Business Review, Boston Globe, Chicago Sun-Times and many other publications.
Al currently writes a monthly marketing column for AdAge.com and is an often quoted expert in many publications. He resides in Atlanta, Georgia, with his wife, Mary Lou. |
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17 books found. Jump to: 1 | 2 |
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By Ries, Al
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Amazon's customers rating 
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it
Ranking at Amazon 253114
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Collins
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October 2005 - Paperback
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Brands & Brand Management
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Our price: $11.66 (list: $14.95)
Used from: $1.5
Information updated on 03/08/2010
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By Ries, Al
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Amazon's customers rating 
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer...
Ranking at Amazon 259900
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HarperBusiness
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May 2004 - Paperback
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Public Relations
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Our price: $10.52 (list: $14.95)
Used from: $0.99
Information updated on 03/14/2010
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By Ries, Al
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Amazon's customers rating
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer...
Ranking at Amazon 426182
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HarperCollins
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August 2002 - Hardcover
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Advertising
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Our price: $9.98 (list: $24.95)
Used from: $0.01
Information updated on 03/13/2010
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By Ries, Al
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Amazon's customers rating
Theodore B. Kinni Editor of The Business Reader Review, a free electronic newsletter of capsule reviews of new business books. Al Ries Voted one of the top 100 most influential public relations people
Ranking at Amazon 2321127
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Capstone / Wiley
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February 2001 - Hardcover
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Trends and Future
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Our price: n/a (list: $45)
Used from: $3.99
Information updated on 03/12/2010
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By Ries, Al
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Amazon's customers rating 
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society....
Ranking at Amazon 36133
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McGraw Hill
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December 2000 - Paperback
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Marketing
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Our price: $11.53 (list: $16.95)
Used from: $4.45
Information updated on 03/13/2010
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By Ries, Laura
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Amazon's customers rating
Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in...
Ranking at Amazon 121489
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HarperCollins
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October 1998 - Hardcover
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Brands & Brand Management
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Our price: n/a (list: $25)
Used from: $0.99
Information updated on 01/11/2010
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17 books found. Jump to: 1 | 2 | | | |
