|
|
|
|
Jack Trout
|
|
|
|
|
http://troutandpartners.com/team/jack_trout.asp
|
|
Marketing, Competition, Brands & Brand Management
|
|
Instrumental in developing the vital approach to marketing known as "positioning," he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last decade. The brand extension trap, marketing warfare, and bottom-up marketing ideas are but a few of the many ideas that he developed and illustrated convincingly.
Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm as done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, KPMG Peat Marwick, Procter &Gamble, Southwest Airlines and other Fortune 500 companies.
Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.
With Al Ries he co-authored the industry classic, Positioning: The Battle for Your Mind, which was published in 1980 by the McGraw-Hill Book Company and subsequently by Warner Books in paperback.
In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Crossing marketing thinking with some of the principles of the famous Prussian military strategist, Carl von Clausewitz, this book has also received wide acclaim. Positioning and Marketing Warfare are now published in 19 languages. In 1988 Bottom-Up Marketing was published. It became very popular as the "process" book as it completed what has become known as the "Trilogy" of marketing books. In 1993 their book, The 22 Immutable Laws of Marketing quickly became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties.
Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world's No. I business strategy to a new level. It became a Business Week best seller and has already been translated into 16 languages. |
|
|
18 books found. Jump to: 1 | 2 |
| |
|
|
 |
By Trout, Jack
|
Amazon's customers rating 
Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.â€...
Ranking at Amazon 280233
|
|
McGraw Hill
|
|
January 2001 - Paperback
|
|
Management Skills
|
Our price: $12.8 (list: $19)
Used from: $1.25
Information updated on 03/14/2020
|
 |
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on...
Ranking at Amazon 691400
|
|
John Wiley & Sons
|
|
March 2000 - Hardcover
|
|
Competition
|
Our price: $13.4 (list: $27.95)
Used from: $1.55
Information updated on 03/13/2020
|
|
|
|
|
| |
|
|
|
|
By Ries, Al
|
Amazon's customers rating
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."ÂÂNewsweek "Revolutionary! Surprising!"ÂÂBusiness Week "Chock-a-block...
Ranking at Amazon 389070
|
|
McGraw Hill
|
|
November 1997 - Paperback
|
|
Marketing
|
Our price: $11.32 (list: $18)
Used from: $1.23
Information updated on 03/13/2020
|
|
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets...
Ranking at Amazon 1022756
|
|
McGraw Hill
|
|
May 1997 - Paperback
|
|
Marketing
|
Our price: n/a (list: $12.95)
Used from: $1.08
Information updated on 03/18/2020
|
|
|
|
|
| |
|
|
|
|
By Ries, Al
|
Amazon's customers rating
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society....
Ranking at Amazon 1321065
|
|
Warner Books
|
|
February 1993 - Paperback
|
|
Marketing
|
Our price: n/a (list: $6.99)
Used from: $0.1
Information updated on 03/14/2020
|
|
|
|
|
| |
|
|
|
|
By Ries, Al
|
Amazon's customers rating
Ranking at Amazon 17724348
|
|
McGraw Hill
|
|
December 1990 - Audio Cassette
|
|
Personal Success
|
Our price: n/a (list: $9.95)
Used from: n/a
Information updated on 03/13/2020
|
|
|
|
|
| |
|
|
|
|
By Ries, Al
|
Amazon's customers rating
Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign
Ranking at Amazon 1446559
|
|
Plume
|
|
May 1990 - Paperback
|
|
Marketing
|
Our price: $37.24 (list: $13.95)
Used from: $1.55
Information updated on 03/13/2020
|
|
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society....
Ranking at Amazon 2516760
|
|
McGraw Hill
|
|
December 1981 - Hardcover
|
|
Marketing
|
Our price: $180.23 (list: n/a)
Used from: $3.59
Information updated on 03/14/2020
|
|
|
|
|
18 books found. Jump to: 1 | 2 | | | |
