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Jack Trout
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http://troutandpartners.com/team/jack_trout.asp
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Marketing, Competition, Brands & Brand Management
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Instrumental in developing the vital approach to marketing known as "positioning," he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last decade. The brand extension trap, marketing warfare, and bottom-up marketing ideas are but a few of the many ideas that he developed and illustrated convincingly.
Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm as done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, KPMG Peat Marwick, Procter &Gamble, Southwest Airlines and other Fortune 500 companies.
Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.
With Al Ries he co-authored the industry classic, Positioning: The Battle for Your Mind, which was published in 1980 by the McGraw-Hill Book Company and subsequently by Warner Books in paperback.
In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Crossing marketing thinking with some of the principles of the famous Prussian military strategist, Carl von Clausewitz, this book has also received wide acclaim. Positioning and Marketing Warfare are now published in 19 languages. In 1988 Bottom-Up Marketing was published. It became very popular as the "process" book as it completed what has become known as the "Trilogy" of marketing books. In 1993 their book, The 22 Immutable Laws of Marketing quickly became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties.
Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world's No. I business strategy to a new level. It became a Business Week best seller and has already been translated into 16 languages. |
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17 books found. Jump to: 1 | 2 |
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By Ries, Al
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Amazon's customers rating 
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society....
Ranking at Amazon 0
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McGraw Hill
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December - Paperback
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 10/07/2008
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By Ries, Al
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Amazon's customers rating
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Ranking at Amazon 0
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Warner Books
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December - Paperback
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 09/26/2008
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By Trout, Jack
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Amazon's customers rating
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets...
Ranking at Amazon 0
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McGraw Hill
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December - Paperback
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 09/22/2008
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By Ries, Al
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Amazon's customers rating
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."ÂÂNewsweek "Revolutionary! Surprising!"ÂÂBusiness Week "Chock-a-block with...
Ranking at Amazon 0
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McGraw Hill
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December - Paperback
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Marketing
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Information updated on 09/06/2008
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By Ries, Al
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Amazon's customers rating
n/a
Ranking at Amazon 0
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Plume
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December - Paperback
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 10/05/2008
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By Trout, Jack
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Amazon's customers rating
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Marketing
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Information updated on 09/17/2008
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By Trout, Jack
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Amazon's customers rating
n/a
Ranking at Amazon 0
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McGraw Hill
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December - Hardcover
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Marketing
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Information updated on 10/06/2008
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By Trout, Jack
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Amazon's customers rating
Despite impressive triumphs over the years, leading companies like General Motors, Xerox, and Levi Strauss have also stumbled badly at times. In Big Brands, Big Trouble, Jack Trout points out...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
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Information updated on 09/12/2008
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By Trout, Jack
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Amazon's customers rating
Despite impressive triumphs over the years, leading companies like General Motors, Xerox, and Levi Strauss have also stumbled badly at times. In Big Brands, Big Trouble, Jack Trout points out...
Ranking at Amazon 0
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John Wiley & Sons
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December - Paperback
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Brands & Brand Management
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/12/2008
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17 books found. Jump to: 1 | 2 | | | |
