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Jack Trout

Jack Trout's website (official or not) http://troutandpartners.com/team/jack_trout.asp
subjects Jack Trout writes about Marketing, Competition, Brands & Brand Management
Jack Trout's profile Instrumental in developing the vital approach to marketing known as "positioning," he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last decade. The brand extension trap, marketing warfare, and bottom-up marketing ideas are but a few of the many ideas that he developed and illustrated convincingly.

Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm as done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, KPMG Peat Marwick, Procter &Gamble, Southwest Airlines and other Fortune 500 companies.

Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

With Al Ries he co-authored the industry classic, Positioning: The Battle for Your Mind, which was published in 1980 by the McGraw-Hill Book Company and subsequently by Warner Books in paperback.

In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Crossing marketing thinking with some of the principles of the famous Prussian military strategist, Carl von Clausewitz, this book has also received wide acclaim. Positioning and Marketing Warfare are now published in 19 languages. In 1988 Bottom-Up Marketing was published. It became very popular as the "process" book as it completed what has become known as the "Trilogy" of marketing books. In 1993 their book, The 22 Immutable Laws of Marketing quickly became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties.

Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world's No. I business strategy to a new level. It became a Business Week best seller and has already been translated into 16 languages.


18 books found. Jump to: 1 | 2
 
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Buy REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis from Amazon  By Trout, Jack Amazon's customers rating

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind―a book that...

Ranking at Amazon 795474
 McGraw Hill
 October 2009 - Hardcover
 Marketing
Our price: $20.46 (list: $30)
Used from: $0.5
Information updated on 06/26/2017
Buy REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis from Amazon
 
The Making of a Name : The Inside Story of the Brands We Buy
Buy The Making of a Name : The Inside Story of the Brands We Buy from Amazon  By Rivkin, Steve Amazon's customers rating

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In...

Ranking at Amazon 1855661
 Oxford University Press
 January 2005 - Hardcover
 Brands & Brand Management
Our price: $11.65 (list: $39.95)
Used from: $1.49
Information updated on 06/26/2017
Buy The Making of a Name : The Inside Story of the Brands We Buy from Amazon
 
Jack Trout on Strategy
Buy Jack Trout on Strategy from Amazon  By Trout, Jack Amazon's customers rating

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis)...

Ranking at Amazon 1209913
 McGraw Hill
 March 2004 - Hardcover
 Corporate Strategy
Our price: n/a (list: $19.95)
Used from: $0.15
Information updated on 06/26/2017
Buy Jack Trout on Strategy from Amazon
 
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Buy A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius from Amazon  By Trout, Jack Amazon's customers rating

A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to...

Ranking at Amazon 2590607
 John Wiley & Sons
 November 2002 - Hardcover
 Marketing
Our price: $2.17 (list: $46)
Used from: $1.99
Information updated on 05/03/2017
Buy A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius from Amazon
 
Big Brands Big Trouble: Lessons Learned the Hard Way
Buy Big Brands Big Trouble: Lessons Learned the Hard Way from Amazon  By Trout, Jack Amazon's customers rating

One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss,...

Ranking at Amazon 3293801
 John Wiley & Sons
 November 2002 - Paperback
 Brands & Brand Management
Our price: $11 (list: $32)
Used from: $3
Information updated on 06/26/2017
Buy Big Brands Big Trouble: Lessons Learned the Hard Way from Amazon
 
Differentiate or Die
Buy Differentiate or Die from Amazon  By Trout, Jack Amazon's customers rating

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to

Ranking at Amazon 52948
 audible.com
 April 2002 - Audio Download
 Corporate Strategy
Our price: $9.95 (list: $20.97)
Used from: n/a
Information updated on 06/25/2017
Buy Differentiate or Die from Amazon
 
Differentiate or Die
Buy Differentiate or Die from Amazon  By Trout, Jack Amazon's customers rating

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating...

Ranking at Amazon 5166950
 Blackstone Audiobooks
 October 2001 - Audio CD
 Competition
Our price: $30.24 (list: $48)
Used from: $22.95
Information updated on 06/26/2017
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Differentiate or Die: Survival in Our Era of Killer Competition
Buy Differentiate or Die: Survival in Our Era of Killer Competition from Amazon  By Trout, Jack Amazon's customers rating

"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on...

Ranking at Amazon 1162061
 John Wiley & Sons
 October 2001 - Paperback
 Competition
Our price: n/a (list: $21.95)
Used from: $0.01
Information updated on 06/26/2017
Buy Differentiate or Die: Survival in Our Era of Killer Competition from Amazon
 
Big Brands Big Trouble: Lessons Learned the Hard Way
Buy Big Brands Big Trouble: Lessons Learned the Hard Way from Amazon  By Trout, Jack Amazon's customers rating

One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss,...

Ranking at Amazon 1343636
 John Wiley & Sons
 September 2001 - Hardcover
 Brands & Brand Management
Our price: $2.99 (list: $45)
Used from: $1.44
Information updated on 06/26/2017
Buy Big Brands Big Trouble: Lessons Learned the Hard Way from Amazon
 
Positioning: The Battle for Your Mind
Buy Positioning: The Battle for Your Mind from Amazon  By Ries, Al Amazon's customers rating

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective...

Ranking at Amazon 8862
 McGraw Hill
 January 2001 - Paperback
 Marketing
Our price: $10.53 (list: $20)
Used from: $3
Information updated on 06/26/2017
Buy Positioning: The Battle for Your Mind from Amazon

18 books found. Jump to: 1 | 2
 
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