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Paco Underhill
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http://www.envirosell.com/personnel/paco.html
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Consumer Behavior
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Paco Underhill is the founder and Managing Director of Envirosell, a behavioral market research and consulting company. He is also the author of the best-selling book, Why We Buy. In it he dissects the behavior of everyday consumers in a most informative and entertaining fashion.
In 1975, he became a member of Project for Public Spaces, a New York based firm specializing in land use planning and management. In 1977 and 1978 as a part-time instructor, Mr. Underhill taught in the Doctoral Program in Environmental Psychology at City University.
In 1979, Underhill formed Environmental Analysis & Planning Consultants and began to apply his research methodologies to issues in retail environments. The firm changed its name in 1989 to Envirosell, Inc. Envirosell has become a leading research and consulting agency for stores, banks, restaurants and consumer product manufacturers. The firm started its offshore practice in 1987 and now operates offices in Milan and Sydney.
Underhill has written for many trade and popular magazines. His book, Why We Buy: The Art and Science of Shopping, was published by Simon and Shuster.
Paco is never dull, often funny, and always on target.
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5 books found |
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By Underhill, Paco
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Amazon's customers rating 
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the...
Ranking at Amazon 0
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Texere
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December - Paperback
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Consumer Behavior
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 07/01/2008
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By Underhill, Paco
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Amazon's customers rating
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the...
Ranking at Amazon 0
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Simon & Schuster
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December - Paperback
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Consumer Behavior
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 07/05/2008
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By Underhill, Paco
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Amazon's customers rating
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the...
Ranking at Amazon 0
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Simon & Schuster
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 07/02/2008
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By Underhill, Paco
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Amazon's customers rating
Paco Underhill has a genius for retail. As a follow-up to the bestseller Why We Buy, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons,...
Ranking at Amazon 0
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Simon & Schuster
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 07/04/2008
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5 books found | | | |
