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Paco Underhill

Paco Underhill's website (official or not) http://www.envirosell.com/personnel/paco.html
subjects Paco Underhill writes about Consumer Behavior
Paco Underhill's profile Paco Underhill is the founder and Managing Director of Envirosell, a behavioral market research and consulting company. He is also the author of the best-selling book, Why We Buy. In it he dissects the behavior of everyday consumers in a most informative and entertaining fashion.

In 1975, he became a member of Project for Public Spaces, a New York based firm specializing in land use planning and management. In 1977 and 1978 as a part-time instructor, Mr. Underhill taught in the Doctoral Program in Environmental Psychology at City University.

In 1979, Underhill formed Environmental Analysis & Planning Consultants and began to apply his research methodologies to issues in retail environments. The firm changed its name in 1989 to Envirosell, Inc. Envirosell has become a leading research and consulting agency for stores, banks, restaurants and consumer product manufacturers. The firm started its offshore practice in 1987 and now operates offices in Milan and Sydney.

Underhill has written for many trade and popular magazines. His book, Why We Buy: The Art and Science of Shopping, was published by Simon and Shuster.

Paco is never dull, often funny, and always on target.


6 books found
 
What Women Want: The Global Market Turns Female Friendly
Buy What Women Want: The Global Market Turns Female Friendly from Amazon  By Underhill, Paco Amazon's customers rating

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package,...

Ranking at Amazon 2482949
 Simon & Schuster
 July 2010 - Hardcover
 Marketing to Women
Our price: $6.63 (list: $25)
Used from: $2.49
Information updated on 10/13/2017
Buy What Women Want: The Global Market Turns Female Friendly from Amazon
 
Call of the Mall : The Geography of Shopping by the Author of Why We Buy
Buy Call of the Mall : The Geography of Shopping by the Author of Why We Buy from Amazon  By Underhill, Paco Amazon's customers rating

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall,

Ranking at Amazon 949170
 Simon & Schuster
 January 2005 - Paperback
 Consumer Behavior
Our price: $12.28 (list: $16)
Used from: $1.99
Information updated on 09/27/2017
Buy Call of the Mall : The Geography of Shopping by the Author of Why We Buy from Amazon
 
The Call of the Mall : A Walking Tour Through the Crossroads of Our Shopping Culture
Buy The Call of the Mall : A Walking Tour Through the Crossroads of Our Shopping Culture from Amazon  By Underhill, Paco Amazon's customers rating

The author of the international bestseller Why We Buy -- praised by The New York Times as "a book that gives this underrated skill the respect it deserves" -- now takes us to the...

Ranking at Amazon 1397941

 Simon & Schuster
 February 2004 - Hardcover
 Consumer Behavior
Our price: $12.75 (list: $24.95)
Used from: $0.15
Information updated on 09/14/2017
Buy The Call of the Mall : A Walking Tour Through the Crossroads of Our Shopping Culture from Amazon
 
Why We Buy
Buy Why We Buy from Amazon  By Underhill, Paco Amazon's customers rating

Shopping: there's a lot more to it if you know how to look. We speed up when we walk past a bank (nothing to look at, of course), so if you don't want your customers to shoot straight past you, don't...

Ranking at Amazon 7874415
 Texere
 June 2001 - Paperback
 Consumer Behavior
Our price: n/a (list: $15.95)
Used from: $1.68
Information updated on 10/08/2017
Buy Why We Buy from Amazon
 
Why We Buy: The Science Of Shopping
Buy Why We Buy: The Science Of Shopping from Amazon  By Underhill, Paco Amazon's customers rating

A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious...

Ranking at Amazon 271754
 Simon & Schuster
 June 2000 - Paperback
 Consumer Behavior
Our price: n/a (list: $15)
Used from: $0.15
Information updated on 09/14/2017
Buy Why We Buy: The Science Of Shopping from Amazon
 
Why We Buy : The Science Of Shopping
Buy Why We Buy : The Science Of Shopping from Amazon  By Underhill, Paco Amazon's customers rating

A witty and pragmatic report from the retail trenches on consumers' tastes and habits--what makes them tick, how to influence or change customers' buying habits, and how to win--and keep--customer...

Ranking at Amazon 764700
 Simon & Schuster
 May 1999 - Hardcover
 Consumer Behavior
Our price: $10.95 (list: $25)
Used from: $1.09
Information updated on 10/08/2017
Buy Why We Buy : The Science Of Shopping from Amazon

6 books found
 
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