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David A. Aaker
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http://groups.haas.berkeley.edu/marketing/PROFILES/PROFS/aaker.html
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Brands & Brand Management, Market Research, Customer Relationship
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Vice Chairman, Prophet - a management consultancy that helps create competitive advantage by creating and implementing integrated business, brand, and marketing strategies. E.T. Grether Professor of Marketing and Public Policy, Haas School of Business, University of California, Berkeley, since 1994. J. Gary Shansby Professor of Marketing Strategy, Haas School of Business, University of California, Berkeley, 1981-1994. |
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13 books found. Jump to: 1 | 2 | |
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13 books found. Jump to: 1 | 2 | | | |
