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David A. Aaker

David A. Aaker's website (official or not) http://groups.haas.berkeley.edu/marketing/PROFILES/PROFS/aaker.html
subjects David A. Aaker writes about Brands & Brand Management, Market Research, Customer Relationship
David A. Aaker's profile Vice Chairman, Prophet - a management consultancy that helps create competitive advantage by creating and implementing integrated business, brand, and marketing strategies. E.T. Grether Professor of Marketing and Public Policy, Haas School of Business, University of California, Berkeley, since 1994. J. Gary Shansby Professor of Marketing Strategy, Haas School of Business, University of California, Berkeley, 1981-1994.


13 books found. Jump to: 1 | 2
 
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Buy Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity from Amazon  By Aaker, David A. Amazon's customers rating

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy...

Ranking at Amazon 224982
 Free Press
 April 2004 - Hardcover
 Brands & Brand Management
Our price: $21.59 (list: $30)
Used from: $2.5
Information updated on 06/03/2017
Buy Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity from Amazon
 
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Buy Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth from Amazon  By Davis, Scott M. Amazon's customers rating

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and...

Ranking at Amazon 1407771
 Jossey-Bass
 September 2002 - Hardcover
 Brands & Brand Management
Our price: $18.16 (list: $29.95)
Used from: $2
Information updated on 05/29/2017
Buy Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth from Amazon
 
Developing Business Strategies, 6th Edition
Buy Developing Business Strategies, 6th Edition from Amazon  By Aaker, David A. Amazon's customers rating

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."— Robert L.

Ranking at Amazon 656585
 John Wiley & Sons
 August 2001 - Hardcover
 Corporate Strategy
Our price: $25.11 (list: $65)
Used from: $4.91
Information updated on 05/31/2017
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Strategic Marketing Management, 6th Edition
Buy Strategic Marketing Management, 6th Edition from Amazon  By Aaker, David A. Amazon's customers rating

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
  • The most complete,...

    Ranking at Amazon 3384342
 John Wiley & Sons
 July 2001 - Paperback
 Marketing
Our price: n/a (list: n/a)
Used from: $1.85
Information updated on 05/31/2017
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Marketing Research, 7th Edition
Buy Marketing Research, 7th Edition from Amazon  By Aaker, David A. Amazon's customers rating

Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in...

Ranking at Amazon 6367257
 Wiley
 August 2000 - Hardcover
 Market Research
Our price: n/a (list: n/a)
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Information updated on 06/15/2017
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Brand Leadership: The Next Level of the Brand Revolution
Buy Brand Leadership: The Next Level of the Brand Revolution from Amazon  By Aaker, David A. Amazon's customers rating

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of...

Ranking at Amazon 1574216
 Free Press
 March 2000 - Hardcover
 Brands & Brand Management
Our price: $13 (list: $30)
Used from: $0.15
Information updated on 05/29/2017
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Harvard Business Review on Brand Management
Buy Harvard Business Review on Brand Management from Amazon  By Joachimsthaler, Erich Amazon's customers rating

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing...

Ranking at Amazon 1454659
 Harvard Business School Press
 August 1999 - Paperback
 Brands & Brand Management
Our price: $9.95 (list: $22)
Used from: $0.25
Information updated on 04/21/2017
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Building Strong Brands
Buy Building Strong Brands from Amazon  By Aaker, David A. Amazon's customers rating

In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and...

Ranking at Amazon 267307
 Free Press
 December 1995 - Hardcover
 Brands & Brand Management
Our price: $13.38 (list: $30)
Used from: $0.01
Information updated on 06/05/2017
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
Buy Managing Brand Equity: Capitalizing on the Value of a Brand Name from Amazon  By Aaker, David A. Amazon's customers rating

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well...

Ranking at Amazon 647363
 Free Press
 September 1991 - Hardcover
 Brands & Brand Management
Our price: $21.99 (list: $35)
Used from: $0.01
Information updated on 06/13/2017
Buy Managing Brand Equity: Capitalizing on the Value of a Brand Name from Amazon
 
Consumerism: Search for the Consumer Interest
Buy Consumerism: Search for the Consumer Interest from Amazon  By Day, George S. Amazon's customers rating

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42...

Ranking at Amazon 5164209
 Free Press
 February 1982 - Paperback
 Customer Relationship
Our price: $15.95 (list: $22.5)
Used from: $1.99
Information updated on 05/27/2017
Buy Consumerism: Search for the Consumer Interest from Amazon

13 books found. Jump to: 1 | 2
 
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