|
|
|
|
David A. Aaker
|
|
|
|
|
http://groups.haas.berkeley.edu/marketing/PROFILES/PROFS/aaker.html
|
|
Brands & Brand Management, Market Research, Customer Relationship
|
|
Vice Chairman, Prophet - a management consultancy that helps create competitive advantage by creating and implementing integrated business, brand, and marketing strategies. E.T. Grether Professor of Marketing and Public Policy, Haas School of Business, University of California, Berkeley, since 1994. J. Gary Shansby Professor of Marketing Strategy, Haas School of Business, University of California, Berkeley, 1981-1994. |
|
|
13 books found. Jump to: 1 | 2 |
| |
|
|
 |
By Aaker, David A.
|
Amazon's customers rating 
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio...
Ranking at Amazon 376117
|
|
Free Press
|
|
March 2004 - Hardcover
|
|
Brands & Brand Management
|
Our price: $21.28 (list: $28)
Used from: $7.98
Information updated on 03/18/2010
|
 |
|
|
|
| |
|
|
 |
By Davis, Scott M.
|
Amazon's customers rating 
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization...
Ranking at Amazon 630061
|
|
Jossey-Bass
|
|
September 2002 - Hardcover
|
|
Brands & Brand Management
|
Our price: $23.36 (list: $29.95)
Used from: $5.9
Information updated on 03/02/2010
|
|
|
|
|
| |
|
|
 |
By Aaker, David A.
|
Amazon's customers rating 
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."–– Robert
Ranking at Amazon 27162
|
|
John Wiley & Sons
|
|
August 2001 - Hardcover
|
|
Corporate Strategy
|
Our price: $29.67 (list: $44.95)
Used from: $24.37
Information updated on 03/07/2010
|
|
|
|
|
| |
|
|
 |
By Aaker, David A.
|
Amazon's customers rating 
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic...
Ranking at Amazon 957409
|
|
John Wiley & Sons
|
|
July 2001 - Paperback
|
|
Marketing
|
Our price: n/a (list: $66.05)
Used from: $1.28
Information updated on 03/03/2010
|
|
|
|
|
| |
|
|
 |
By Aaker, David A.
|
Amazon's customers rating 
Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in...
Ranking at Amazon 1221568
|
|
Wiley
|
|
July 2000 - Hardcover
|
|
Market Research
|
Our price: n/a (list: $120.7)
Used from: $0.61
Information updated on 03/02/2010
|
|
|
|
| |
|
| |
|
|
 |
By Joachimsthaler, Erich
|
Amazon's customers rating
Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about...
Ranking at Amazon 73467
|
|
Harvard Business School Press
|
|
August 1999 - Paperback
|
|
Brands & Brand Management
|
Our price: $16.5 (list: $22)
Used from: $2.2
Information updated on 03/02/2010
|
|
|
|
| |
|
| |
|
|
 |
By Aaker, David A.
|
Amazon's customers rating
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and...
Ranking at Amazon 99144
|
|
Free Press
|
|
September 1991 - Hardcover
|
|
Brands & Brand Management
|
Our price: $29.95 (list: $35)
Used from: $3.95
Information updated on 03/10/2010
|
|
|
|
| |
|
13 books found. Jump to: 1 | 2 | | | |
