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David A. Aaker
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http://groups.haas.berkeley.edu/marketing/PROFILES/PROFS/aaker.html
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Brands & Brand Management, Market Research, Customer Relationship
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Vice Chairman, Prophet - a management consultancy that helps create competitive advantage by creating and implementing integrated business, brand, and marketing strategies. E.T. Grether Professor of Marketing and Public Policy, Haas School of Business, University of California, Berkeley, since 1994. J. Gary Shansby Professor of Marketing Strategy, Haas School of Business, University of California, Berkeley, 1981-1994. |
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13 books found. Jump to: 1 | 2 |
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By Aaker, David A.
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Amazon's customers rating 
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic...
Ranking at Amazon 0
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John Wiley & Sons
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December - Paperback
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 08/29/2008
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By Day, George S.
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Amazon's customers rating
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42...
Ranking at Amazon 0
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Free Press
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December - Paperback
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 09/06/2008
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By Day, George S.
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Amazon's customers rating
Relevant and recent examples and citations. * In-depth coverage of e-commerce and database marketing. * Cases and problems cover a wide range of products and organizations. * Takes readers step...
Ranking at Amazon 0
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John Wiley & Sons
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December - Paperback
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Market Research
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Our price: n/a (list: n/a)
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Information updated on 09/07/2008
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By Aaker, David A.
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Amazon's customers rating
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers...
Ranking at Amazon 0
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Free Press
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
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Information updated on 09/04/2008
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By Aaker, David A.
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Amazon's customers rating
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and...
Ranking at Amazon 0
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Free Press
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
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Information updated on 08/30/2008
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By Aaker, David A.
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Amazon's customers rating
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio...
Ranking at Amazon 0
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Free Press
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/03/2008
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By Aaker, David A.
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Amazon's customers rating
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."-- Robert L....
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Corporate Strategy
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/02/2008
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13 books found. Jump to: 1 | 2 | | | |
