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John Butman
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5 books found |
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By Balter, David
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Amazon's customers rating 
For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have been several books on
Ranking at Amazon 906074
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Portfolio
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November 2005 - Hardcover
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Marketing
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Our price: n/a (list: $24.95)
Used from: $0.01
Information updated on 03/03/2010
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By Silverstein, Michael
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Amazon's customers rating
First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been...
Ranking at Amazon 646556
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Portfolio
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December 2004 - Hardcover
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Consumer Behavior
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Our price: $20.48 (list: $26.95)
Used from: $0.01
Information updated on 03/18/2010
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By Stalk, George
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Amazon's customers rating
Classic Strategies for Unapologetic Winners Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if...
Ranking at Amazon 507539
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Harvard Business School Press
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October 2004 - Hardcover
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Competition
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Our price: $17.15 (list: $25)
Used from: $0.01
Information updated on 03/08/2010
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5 books found |
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