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John Butman
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5 books found |
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By Silverstein, Michael
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Amazon's customers rating 
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind...
Ranking at Amazon 2174240
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Portfolio
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May 2006 - Hardcover
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Consumer Behavior
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Our price: $12.4 (list: $26.95)
Used from: $0.25
Information updated on 03/14/2020
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By Balter, David
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Amazon's customers rating
Word of mouth is an amazingly powerful force — but how does it really work? . Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of...
Ranking at Amazon 2439943
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Portfolio
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November 2005 - Hardcover
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Marketing
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Our price: $8 (list: $24.95)
Used from: $0.1
Information updated on 03/16/2020
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By Silverstein, Michael
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Amazon's customers rating
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to...
Ranking at Amazon 2366736
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Portfolio
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December 2004 - Hardcover
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Consumer Behavior
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Our price: $16 (list: $26.95)
Used from: $1
Information updated on 03/10/2020
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By Stalk, George
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Amazon's customers rating
Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an...
Ranking at Amazon 1100054
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Harvard Business School Press
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October 2004 - Hardcover
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Competition
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Our price: $16.47 (list: $25)
Used from: $1.16
Information updated on 03/14/2020
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By Butman, John
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Amazon's customers rating
"I think I am sitting with God." Such was the awestruck impression of one seminar attendee when he found himself sharing a luncheon table with Joseph Juran, the man whose name has become synonymous...
Ranking at Amazon 5901184
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John Wiley & Sons
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June 1997 - Hardcover
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Management Gurus
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Our price: $49.32 (list: $50)
Used from: $0.48
Information updated on 02/11/2020
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5 books found |
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