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John Butman

subjects John Butman writes about Management Gurus, Competition, Consumer Behavior
John Butman's profile Profile not yet available


5 books found
 
Juran : A Lifetime of Influence
Buy Juran : A Lifetime of Influence from Amazon  By Butman, John Amazon's customers rating

Legendary quality-control pioneer Joseph Juran cooperated with business writer John Butman, who capably traces the evolution of Juran's thought in the context of his life. Born in 1904 in Romania,...

Ranking at Amazon 0
 John Wiley & Sons
 December - Hardcover
 Management Gurus
Our price: n/a (list: n/a)
Used from: n/a
Information updated on 10/07/2008
Buy Juran : A Lifetime of Influence from Amazon
 
Hardball: Are You Playing to Play or Playing to Win
Buy Hardball: Are You Playing to Play or Playing to Win from Amazon  By Stalk, George Amazon's customers rating

Classic Strategies for Unapologetic Winners “It” is a strategy so powerful and an execution-driven mind-set so relentless that companies use it to gain more than just competitive...

Ranking at Amazon 0
 Harvard Business School Press
 December - Hardcover
 Competition
Our price: n/a (list: n/a)
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Information updated on 10/07/2008
Buy Hardball: Are You Playing to Play or Playing to Win from Amazon
 
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them
Buy Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them from Amazon  By Silverstein, Michael Amazon's customers rating

First published to media acclaim in October 2003, Trading Up revealed how today's middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible...

Ranking at Amazon 0
 Portfolio
 December - Hardcover
 Consumer Behavior
Our price: n/a (list: n/a)
Used from: n/a
Information updated on 10/07/2008
Buy Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them from Amazon
 
Grapevine : The New Art of Word-of-Mouth Marketing
Buy Grapevine : The New Art of Word-of-Mouth Marketing from Amazon  By Balter, David Amazon's customers rating

n/a

Ranking at Amazon 0
 Portfolio
 December - Hardcover
 Marketing
Our price: n/a (list: n/a)
Used from: n/a
Information updated on 10/09/2008
Buy Grapevine : The New Art of Word-of-Mouth Marketing from Amazon
 
Treasure Hunt : Inside the Mind of the New Consumer
Buy Treasure Hunt : Inside the Mind of the New Consumer from Amazon  By Silverstein, Michael Amazon's customers rating

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese...

Ranking at Amazon 0
 Portfolio
 December - Hardcover
 Consumer Behavior
Our price: n/a (list: n/a)
Used from: n/a
Information updated on 10/07/2008
Buy Treasure Hunt : Inside the Mind of the New Consumer from Amazon

5 books found
 
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