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Mary Wells Lawrence
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http://www.randomhouse.com/knopf/authors/lawrence/
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Advertising
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Mary Wells Lawrence was born in Poland, Ohio, and attended the Carnegie Institute of Technology. She has been inducted into both the Advertising Hall of Fame and the Copywriters Hall of Fame. She lives in Mustique, London and Saint-Jean-Cap-Ferrat.
She writes about taking Wells Rich Greene public and how she became the first woman CEO of a company on the New York Stock Exchange . . . how she made a movie with the last of the Hollywood moguls, Jack Warner. She tells how she transformed a dilapidated, once-famous villa, La Fiorentina, at Cap Ferrat (a Nazi stronghold during the war) into a Mediterranean Eden, and writes about her battle with cancer. She talks about her refusal to globalize Wells Rich Greene and her decision, finally, to sell the company she’d built into the fastest-growing ad agency in history, and what happened to it afterward.
Here is the extraordinary story of how Mary Wells Lawrence lived her life in advertising—helped shape her profession, was shaped by it and left her mark on it. |
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By Wells Lawrence, Mary
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Knopf
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December - Hardcover
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Advertising
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Information updated on 10/11/2008
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1 book found | | | |
