|
|
|
|
Michael Bosworth
|
|
|
|
|
http://www.mikebosworth.com/
|
|
Sales
|
|
Founding partner of CustomerCentric Systems, LLC. CustomerCentric Systems helps organizations shape their customer experience and build predictable revenue engines by integrating sales process with sales ready marketing.
Bosworth is the author of Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill, 1993) and co-author of CustomerCentric Selling (McGraw-Hill, November 2003).
In addition to CustomerCentric Systems, Bosworth is a limited partner in Shepherd Ventures, he is an advisory board member for a number of information technology ventures and he continues to develop new intellectual property for CustomerCentric Systems. Current projects include a methodology for marketing departments to develop and deploy Sales Ready Marketing and a Field Guide for implementing the CustomerCentric Selling® methodology.
Mike Bosworth began his career in the information technology industry in 1972 as an application support person for Xerox Computer Services. He was their top new business salesperson in 1975 and was promoted to national manager of field sales in 1979. From 1976 through 1982 he designed and delivered sales training programs for XCS. His years of field experience plus the knowledge he gained from working with Neil Rackham on the Xerox SPIN selling project inspired him to start his own sales process consulting company in 1983.
Bosworth has a degree in Business Management and Marketing from California State Polytechnic University. He has been a featured lecturer at the Stanford Graduate School of Business, The Stanford Program on Market Strategy for Technology-Based Companies, The American Marketing Association Customer Message Management Forums and The Anderson School Of Management At UCLA. He is a member of the Executive Advisory Board of The Fisher Institute for Professional Selling at The University of Akron. Bosworth is a speaker for numerous professional associations and major corporations. He is certified (CPCM) by the National Bureau of Certified Consultants. |
|
|
3 books found |
| |
|
|
 |
By Bosworth, Michael
|
Amazon's customers rating 
Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct...
Ranking at Amazon 326251
|
|
McGraw Hill
|
|
January 2012 - Hardcover
|
|
Sales
|
Our price: $20.79 (list: $34)
Used from: $2.83
Information updated on 03/19/2020
|
 |
|
|
|
| |
|
|
|
|
By Bosworth, Michael
|
Amazon's customers rating
FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING The program that is revolutionizing highend selling, by showing companies how to "clone" their top sales performers CEOs would pay...
Ranking at Amazon 4443389
|
|
McGraw Hill
|
|
November 2003 - Hardcover
|
|
Sales
|
Our price: $29.95 (list: $29.95)
Used from: $0.37
Information updated on 03/15/2020
|
|
|
|
|
| |
|
|
|
|
By Bosworth, Michael
|
Amazon's customers rating
``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher,...
Ranking at Amazon 114945
|
|
McGraw Hill
|
|
September 1994 - Hardcover
|
|
Sales
|
Our price: $23.39 (list: $35)
Used from: $0.49
Information updated on 03/15/2020
|
|
|
|
|
3 books found | | | |
