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Adam Morgan

subjects Adam Morgan writes about Brands & Brand Management
Adam Morgan's profile Profile not yet available


2 books found
 
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Buy Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders from Amazon  By Morgan, Adam Amazon's customers rating

"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi's? Dockers? brand challenged the...

Ranking at Amazon 0
 Wiley
 December - Hardcover
 Brands & Brand Management
Our price: n/a (list: n/a)
Used from: n/a
Information updated on 10/07/2008 		Buy Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders from Amazon
 
The Pirate Inside : Building a Challenger Brand Culture Within Yourself and Your Organization
Buy The Pirate Inside : Building a Challenger Brand Culture Within Yourself and Your Organization from Amazon  By Morgan, Adam Amazon's customers rating

Brand maven Adam Morgan, author of Eating the Big Fish, wants you to free your inner pirate and sail under the flag of the brand rather than the company. Morgan frames his brand-building advice

Ranking at Amazon 0
 Wiley
 December - Hardcover
 Brands & Brand Management
Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/23/2008 		Buy The Pirate Inside : Building a Challenger Brand Culture Within Yourself and Your Organization from Amazon

2 books found
 
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