Tweens, children 8-12, are one of the fastest-growing markets. Siegel, principal of an independent youth-marketing agency, demystifies the tween market and looks at how this group of influential...
Did you ever stop to think that older tweens (children aged 10-11) are 50 percent older than the youngest tweens (aged 8-9)? Too old to be a "kid," too young to be a teen. Too old to want to be...
Praise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life...
