Few books have influenced an entire industry as much as "The Customer Relationship Survival Guide." Survival Guide has pushed the practice of CRM toward business strategy and culture change - and away
"Strategic CRM V2.0: the field-tested, research validated best practices manual for generating ROI from CRM" combines the wisdom of practical experience with knowledge gained through exhaustive...
*** If you're contemplating the purchase of CRM software, this new study will save you tens of thousands of dollars in consulting fees and/or internal research consumption. And it will deliver insight
