If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and
Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New...
