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Leonard Berry

Leonard Berry's website (official or not) http://wehner.tamu.edu/mktg/faculty/berry/
subjects Leonard Berry writes about Miscellaneous
Leonard Berry's profile Dr. Leonard L. Berry is Distinguished Professor of Marketing, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also Professor of Humanities in Medicine in the College of Medicine at The Texas A&M University System Health Science Center. During the 2001-2002 academic term he served as a Visiting Scientist at Mayo Clinic studying healthcare service. He is the founder of Texas A&Ms Center for Retailing Studies and served as its director from 1982 through June 2000. He is a former national president of the American Marketing Association.

Professor Berry's most recent books, all published by The Free Press, include Discovering the Soul of Service, On Great Service, Marketing Services: Competing Through Quality, and Delivering Quality Service.

Dr. Berry has been identified as the most frequent contributor to the English-language services marketing literature in the world. He has twice been recognized with the highest honor Texas A&M bestows on a faculty member: the Distinguished Achievement Award in Teaching and the Distinguished Achievement Award in Research. He is the recipient of the Career Contributions to Services Marketing Award from the American Marketing Associations Services Marketing Special Interest Group, the Outstanding Marketing Educator Award from the Academy of Marketing Science and the Pinnacle Award as Marketing Educator of the Year from Sales and Marketing Executives International. He was recently honored at Texas A&M by being named a University Distinguished Lecturer for 2002-2003.

Dr. Berry is a member of the board of directors of several major public companies





1 book found
 
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
Buy Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success from Amazon  By Berry, Leonard Amazon's customers rating

In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. This wise and inspiring book by Leonard Berry, our leading service...

Ranking at Amazon 40511
 Free Press
 February 1999 - Hardcover
 Miscellaneous
Our price: $17.56 (list: $30)
Used from: $0.01
Information updated on 08/31/2014
Buy Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success from Amazon

1 book found
 
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