Dr. Leonard L. Berry is Distinguished Professor of Marketing, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also Professor of Humanities in Medicine in the College of Medicine at The Texas A&M University System Health Science Center. During the 2001-2002 academic term he served as a Visiting Scientist at Mayo Clinic studying healthcare service. He is the founder of Texas A&M’s Center for Retailing Studies and served as its director from 1982 through June 2000. He is a former national president of the American Marketing Association.
Professor Berry's most recent books, all published by The Free Press, include Discovering the Soul of Service, On Great Service, Marketing Services: Competing Through Quality, and Delivering Quality Service.
Dr. Berry has been identified as the most frequent contributor to the English-language services marketing literature in the world. He has twice been recognized with the highest honor Texas A&M bestows on a faculty member: the Distinguished Achievement Award in Teaching and the Distinguished Achievement Award in Research. He is the recipient of the Career Contributions to Services Marketing Award from the American Marketing Association’s Services Marketing Special Interest Group, the Outstanding Marketing Educator Award from the Academy of Marketing Science and the Pinnacle Award as Marketing Educator of the Year from Sales and Marketing Executives International. He was recently honored at Texas A&M by being named a University Distinguished Lecturer for 2002-2003.
Dr. Berry is a member of the board of directors of several major public companies
Leonard L. Berry examines some of America's great service companies and finds "nine drivers of excellence" that are behind them all. Discovering the Soul of Service looks at 14 diverse...
