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Valarie Zeithaml

subjects Valarie Zeithaml writes about Customer Relationship
Valarie Zeithaml's profile Profile not yet available


1 book found
 
Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
Buy Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy from Amazon  By Rust, Roland Amazon's customers rating

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now,...

Ranking at Amazon 0
 Free Press
 December - Hardcover
 Customer Relationship
Our price: n/a (list: n/a)
Used from: n/a
Information updated on 10/06/2008
Buy Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy from Amazon

1 book found
 
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