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Valarie Zeithaml

subjects Valarie Zeithaml writes about Customer Relationship
Valarie Zeithaml's profile Profile not yet available


1 book found
 
Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
Buy Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy from Amazon  By Rust, Roland Amazon's customers rating

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now,...

Ranking at Amazon 1396948
 Free Press
 June 2000 - Hardcover
 Customer Relationship
Our price: $19.99 (list: $53)
Used from: $1.55
Information updated on 03/13/2020
Buy Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy from Amazon

1 book found
 
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