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Don Peppers

Don Peppers's website (official or not) http://1to1.com/Building/CustomerRelationships/entry.jsp?REQUESTED_URL=/siteSppt/biographyDetail.jsp&OID=9493
subjects Don Peppers writes about Customer Relationship, e-Business, B2B
Don Peppers's profile Recognized for over a decade as one of the leading authorities on Customer Relationship Management (CRM) business strategies, Don Peppers is an acclaimed author and a founding partner of Peppers and Rogers Group, the worlds leading customer-focused management consulting firm. Dons vision, perspective and thoughtful analysis of global business practices has earned him a ranking by Accentures Institute for Strategic Change among the Top 50 Business Intellectuals. Business 2.0 Magazine has named him one of the foremost business gurus of our times, and the World Technology Network has cited Don as an innovator most likely to create visionary ripple effects. Most recently, Inc. Magazine cited Peppers and Rogers Group as a 2002 Web Awards winner for the way the firm uses the Internet to leverage their collective expertise to service clients.

Dons expertise and clear concise way of thinking places him in high demand - - as both a speaker and a management advisor - - with Fortune 500 executives and entrepreneurs seeking to identify their most valuable customers, increase customer satisfaction, and improve ROI. He is a popular voice among editors and the media, both online and in print, and is the co-author, with Martha Rogers, Ph.D., of a series of international best sellers that have collectively sold over a million copies in 14 languages.

The first book, The One to One Future (1993) was named by Inc. magazines editor, George Gendron as one of the two or three most important business books of all time, and is considered by many as the bible of the CRM revolution. Enterprise One to One (1997), which received a five-star rating from The Wall Street Journal, shows how CRM strategies and interactive marketing should be applied differently in different business situations. The One to One Fieldbook (1999), co-authored with Bob Dorf, is a step-by-step guide to the mechanics of Peppers and Rogers Groups unique methodology for building customer relationships. The One to One Manager (1999) highlights the pioneers who dared to implement one-to-one strategies. The latest book, One to One B2B: Customer Development Strategies for the Business-to-Business World (2001), which made The New York Times Best Seller list within a month of publication, provides detailed case studies on five major corporations that embraced a vision for the B2B customer relationship. The authors are currently developing a CRM textbook for university use in graduate level courses, and for business applications.

Don is also the author of Life's a Pitch - - Then You Buy, based on his career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 U.S.-direct-marketing agency.

Prior to marketing and advertising, Don worked as an economist in the oil business and as the director of accounting for a regional airline. He holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School.

Peppers and Rogers Group is headquartered in Norwalk, Connecticut and has offices located in Europe, Asia, South America, Latin America, and South Africa.


17 books found. Jump to: 1 | 2
 
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
Buy Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism from Amazon  By Peppers, Don Amazon's customers rating

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and

Ranking at Amazon 2765437
 Wiley
 February 2008 - Hardcover
 Leadership
Our price: $9.69 (list: $36.95)
Used from: $0.1
Information updated on 10/13/2017
Buy Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism from Amazon
 
Return on Customer: Creating Maximum Value From Your Scarcest Resource
Buy Return on Customer: Creating Maximum Value From Your Scarcest Resource from Amazon  By Peppers, Don Amazon's customers rating

Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic...

Ranking at Amazon 1686520
 Currency
 June 2005 - Hardcover
 Customer Relationship
Our price: $5.78 (list: $24.95)
Used from: $0.1
Information updated on 10/17/2017
Buy Return on Customer: Creating Maximum Value From Your Scarcest Resource from Amazon
 
Managing Customer Relationships : A Strategic Framework
Buy Managing Customer Relationships : A Strategic Framework from Amazon  By Peppers, Don Amazon's customers rating

In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT...

Ranking at Amazon 1962061
 John Wiley & Sons
 April 2004 - Hardcover
 Customer Relationship
Our price: n/a (list: $94.95)
Used from: $1.7
Information updated on 10/21/2017
Buy Managing Customer Relationships : A Strategic Framework from Amazon
 
Making It Personal: How to Profit from Personalization without Invading Privacy
Buy Making It Personal: How to Profit from Personalization without Invading Privacy from Amazon  By Peppers, Don Amazon's customers rating

At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social...

Ranking at Amazon 4864203
 Perseus Publishing
 November 2002 - Paperback
 Customer Relationship
Our price: $6.29 (list: $16.5)
Used from: $4
Information updated on 10/11/2017
Buy Making It Personal: How to Profit from Personalization without Invading Privacy from Amazon
 
CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Buy CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time from Amazon  By Peppers, Don Amazon's customers rating

Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your...

Ranking at Amazon 7147037
 McGraw Hill
 May 2002 - Hardcover
 Customer Relationship
Our price: $4.5 (list: $29.99)
Used from: $1.29
Information updated on 10/04/2017
Buy CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time from Amazon
 
Life's a Pitch: Then You Buy
Buy Life's a Pitch: Then You Buy from Amazon  By Peppers, Don Amazon's customers rating

Learn How To Get Everything You Want AndMore In The Ultimate Book On The Not-So-GentleArt Of Persuasion From Don Peppers,Pitchman Extraordinaire And Author Of TheOne-To-One Future...

Ranking at Amazon 3088694
 Doubleday
 March 2002 - Paperback
 Customer Relationship
Our price: $17.29 (list: $19)
Used from: $2.76
Information updated on 09/14/2017
Buy Life's a Pitch: Then You Buy from Amazon
 
The One to One Manager: Real-World Lessons in Customer Relationship Management
Buy The One to One Manager: Real-World Lessons in Customer Relationship Management from Amazon  By Peppers, Don Amazon's customers rating

In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts...

Ranking at Amazon 4293393
 Doubleday
 January 2002 - Paperback
 Customer Relationship
Our price: n/a (list: $15.95)
Used from: $1.95
Information updated on 10/14/2017
Buy The One to One Manager: Real-World Lessons in Customer Relationship Management from Amazon
 
One to One, B2B
Buy One to One, B2B from Amazon  By Peppers, Don Amazon's customers rating

In a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front--burner issues such as channel complexity, customer valuation, account...

Ranking at Amazon 14721231
 John Wiley & Sons
 November 2001 - Paperback
 B2B
Our price: n/a (list: n/a)
Used from: $3.22
Information updated on 10/11/2017
Buy One to One, B2B from Amazon
 
Making It Personal: How to Profit from Personalization without Invading Privacy
Buy Making It Personal: How to Profit from Personalization without Invading Privacy from Amazon  By Kasanoff, Bruce Amazon's customers rating

As technology has come to permeate every aspect of organizational life today, our ability to gain access to data in real time has grown exponentially, as have our abilities to share information,...

Ranking at Amazon 12106781
 Perseus Publishing
 November 2001 - Hardcover
 e-Business
Our price: $5.16 (list: $26)
Used from: $2.5
Information updated on 10/04/2017
Buy Making It Personal: How to Profit from Personalization without Invading Privacy from Amazon
 
One to One B2B: Customer Development Strategies for the Business-To-Business World
Buy One to One B2B: Customer Development Strategies for the Business-To-Business World from Amazon  By Peppers, Don Amazon's customers rating

Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy...

Ranking at Amazon 2916999
 Doubleday
 May 2001 - Hardcover
 Customer Relationship
Our price: n/a (list: $21.95)
Used from: $1.99
Information updated on 10/17/2017
Buy One to One B2B: Customer Development Strategies for the Business-To-Business World from Amazon

17 books found. Jump to: 1 | 2
 
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