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Don Peppers
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http://1to1.com/Building/CustomerRelationships/entry.jsp?REQUESTED_URL=/siteSppt/biographyDetail.jsp&OID=9493
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Customer Relationship, e-Business, B2B
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Recognized for over a decade as one of the leading authorities on Customer Relationship Management (CRM) business strategies, Don Peppers is an acclaimed author and a founding partner of Peppers and Rogers Group, the world’s leading customer-focused management consulting firm. Don’s vision, perspective and thoughtful analysis of global business practices has earned him a ranking by Accenture’s Institute for Strategic Change among the “Top 50 Business Intellectuals.” Business 2.0 Magazine has named him one of the “foremost business gurus of our times,” and the World Technology Network has cited Don as an “innovator most likely to create visionary ‘ripple effects’.” Most recently, Inc. Magazine cited Peppers and Rogers Group as a 2002 Web Awards winner for the way the firm uses the Internet to leverage their collective expertise to service clients.
Don’s expertise and clear concise way of thinking places him in high demand - - as both a speaker and a management advisor - - with Fortune 500 executives and entrepreneurs seeking to identify their most valuable customers, increase customer satisfaction, and improve ROI. He is a popular voice among editors and the media, both online and in print, and is the co-author, with Martha Rogers, Ph.D., of a series of international best sellers that have collectively sold over a million copies in 14 languages.
The first book, The One to One Future (1993) was named by Inc. magazine’s editor, George Gendron as “one of the two or three most important business books of all time,” and is considered by many as the bible of the CRM revolution. Enterprise One to One (1997), which received a five-star rating from The Wall Street Journal, shows how CRM strategies and interactive marketing should be applied differently in different business situations. The One to One Fieldbook (1999), co-authored with Bob Dorf, is a step-by-step guide to the mechanics of Peppers and Rogers Group’s unique methodology for building customer relationships. The One to One Manager (1999) highlights the pioneers who dared to implement one-to-one strategies. The latest book, One to One B2B: Customer Development Strategies for the Business-to-Business World (2001), which made The New York Times Best Seller list within a month of publication, provides detailed case studies on five major corporations that embraced a vision for the B2B customer relationship. The authors are currently developing a CRM textbook for university use in graduate level courses, and for business applications.
Don is also the author of Life's a Pitch - - Then You Buy, based on his career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 U.S.-direct-marketing agency.
Prior to marketing and advertising, Don worked as an economist in the oil business and as the director of accounting for a regional airline. He holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School.
Peppers and Rogers Group is headquartered in Norwalk, Connecticut and has offices located in Europe, Asia, South America, Latin America, and South Africa. |
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17 books found. Jump to: 1 | 2 |
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By Peppers, Don
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Amazon's customers rating 
Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your...
Ranking at Amazon 0
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McGraw Hill
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December - Hardcover
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 09/21/2008
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By Peppers, Don
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Amazon's customers rating
The competition for customers today is fiercer than ever. With products and services only a mouse click away, customers have more choice than ever before, and the rules that govern customer loyalty...
Ranking at Amazon 0
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Bantam Books
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December - Paperback
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 10/01/2008
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By Peppers, Don
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Amazon's customers rating
The technological wave is making products smarter and changing what consumers buy, how they buy, and where their loyalty goes. Enterprise One to One can help your business stay in front of the...
Ranking at Amazon 0
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Doubleday
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December - Paperback
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 10/03/2008
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By Peppers, Don
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Amazon's customers rating
Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy...
Ranking at Amazon 0
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Doubleday
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December - Hardcover
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 09/24/2008
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By Peppers, Don
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Amazon's customers rating
Learn How To Get Everything You Want And More In The Ultimate Book On The Not-So-Gentle Art Of Persuasion From Don Peppers, Pitchman Extraordinaire And Author Of The One-To-One Future...
Ranking at Amazon 0
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Doubleday
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December - Paperback
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 09/23/2008
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By Peppers, Don
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Amazon's customers rating
With the state of technology and the world being what they are, it's increasingly apparent that today's fledgling effort to capture and use personal data is merely an embryonic practice about to...
Ranking at Amazon 0
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Perseus Publishing
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December - Paperback
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 10/05/2008
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By Peppers, Don
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Amazon's customers rating
In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 10/06/2008
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By Peppers, Don
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Amazon's customers rating
What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an...
Ranking at Amazon 0
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Currency
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December - Paperback
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 10/04/2008
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17 books found. Jump to: 1 | 2 | | | |
