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Katherine Lemon

subjects Katherine Lemon writes about Customer Relationship
Katherine Lemon's profile Profile not yet available


2 books found
 
Customer Equity Management with Software
Buy Customer Equity Management with Software from Amazon  By Rust, Roland Amazon's customers rating

For Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels. Also suitable as a supplement for Marketing Strategy and Marketing Management courses. This concise new...

Ranking at Amazon 9921052
 Prentice Hall
 December 2004 - Paperback
 Customer Relationship
Our price: n/a (list: $64)
Used from: $44.99
Information updated on 03/14/2020
Buy Customer Equity Management with Software from Amazon
 
Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
Buy Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy from Amazon  By Rust, Roland Amazon's customers rating

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now,...

Ranking at Amazon 1396948
 Free Press
 June 2000 - Hardcover
 Customer Relationship
Our price: $19.99 (list: $53)
Used from: $1.55
Information updated on 03/13/2020
Buy Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy from Amazon

2 books found
 
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