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David Arnold

subjects David Arnold writes about International Business, Brands & Brand Management
David Arnold's profile British academic, professor of International Marketing at Harvard Business School.


2 books found
 
The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize
Buy The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize from Amazon  By Arnold, David Amazon's customers rating

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is...

Ranking at Amazon 2393562
 Financial Times Prentice Hall
 August 2003 - Hardcover
 International Business
Our price: $18.4 (list: $26.95)
Used from: $2.4
Information updated on 03/14/2020
Buy The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize from Amazon
 
The Handbook of Brand Management
Buy The Handbook of Brand Management from Amazon  By Arnold, David Amazon's customers rating

Establishing a brand name is the goal of anyone introducing a new product, and maintaining a brand over time is even more profitable. Established brands are now major corporate assets, as shown when...

Ranking at Amazon 4260059
 Perseus Publishing
 March 1993 - Hardcover
 Brands & Brand Management
Our price: $22.85 (list: $38)
Used from: $2.1
Information updated on 03/14/2020
Buy The Handbook of Brand Management from Amazon

2 books found
 
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