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Bernard J. Jaworski
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5 books found |
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By Rayport, Jeff
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Amazon's customers rating 
In Best Face Forward, Jeffrey F. Rayport and Bernard J. Jaworski argue that as this "front-office automation" revolution unfolds, competitive advantage will increasingly depend on deploying the right...
Ranking at Amazon 4192563
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Harvard Business School Press
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January 2005 - Hardcover
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Customer Services
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Our price: $19.97 (list: $32.95)
Used from: $1.9
Information updated on 03/19/2020
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By Rayport, Jeff
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Amazon's customers rating
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a �Principles of Marketing� that is intended to be the first...
Ranking at Amazon 8036682
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McGraw Hill
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April 2003 - Hardcover
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e-Commerce
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Our price: n/a (list: n/a)
Used from: $4.48
Information updated on 03/14/2020
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By Mohammed, Rafi
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Amazon's customers rating
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested†framework to help students and practitioners understand how to think about and implement...
Ranking at Amazon 13343770
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McGraw Hill
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April 2003 - Hardcover
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On-line marketing
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Our price: n/a (list: n/a)
Used from: $7.49
Information updated on 03/19/2020
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By Rayport, Jeff
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Amazon's customers rating
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise...
Ranking at Amazon 4573457
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McGraw Hill
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May 2001 - Hardcover
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e-Commerce
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Our price: $20.64 (list: n/a)
Used from: $4.29
Information updated on 03/19/2020
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By Rayport, Jeff
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Amazon's customers rating
Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics,...
Ranking at Amazon 5579511
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McGraw Hill
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November 2000 - Hardcover
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e-Commerce
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Our price: $38.75 (list: n/a)
Used from: $1.06
Information updated on 03/14/2020
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5 books found | | | |
